Company

Integrated Psychiatric ConsultantsSee more

addressAddressOverland Park, KS
type Form of workFull-Time
CategorySales/marketing

Job description

Job Description

Behavioral health is health, and Integrated Psychiatric Consultants(IPC) embodies this mentality at its core. Throughout the United States, millions of individuals are impacted by mental illness every year. With how prevalent mental illness is, it is imperative that organizations, whether directly in the behavioral health field or not, develop a deep understanding of wellbeing.

As a large physician-owned group, we are dedicated to helping other organizations meet their behavioral health goals. By proactively addressing provider burnout with supportive administrative services, IPC creates a balance between the needs of providers and partners. 

As a crucial member of our behavioral health staffing and management group, the Marketing Manager will report to the Vice President of Strategic Growth and Senior Vice President; and collaborate closely with members of our Business Development, Operations and Recruiting teams, alongside other Marketing team members.

The IPC Marketing Manager should be local to our Kansas City/Overland Park office OR willing to relocate for on-site or hybrid employment.

This role requires ownership of digital and traditional marketing, with expertise in all major social media platforms, strong SEO skills, and the ability to create across various mediums (online and
print). They will lead efforts to promote brand recognition, displaying IPC as an industry thought- leader; with targeted content-driven techniques to drive engagement and increase traffic through our pipeline. Additionally, this individual will have the unique opportunity to nurture growth in niche audiences through strategic content creation for our sister outpatient group mental health practice.

Primary Role and Responsibilities:
  • Strategize and closely monitor marketing campaigns encompassing digital and traditional channels (social media, email, blogs, print collateral, etc.) in alignment with IPC’s brand strategy.
  • Identify trends and insights to inform SEO/SEM strategy and advertising.
  • Educate B2B (and some B2C) target audiences on behavioral health topics.
  • Oversee referral marketing and advertising for outpatient mental health practice.
  • Execute a monthly communications plan which includes provider blogs, videos, program spotlights, and whitepapers.
Secondary Responsibilities:
  • Deliver regular reports to leadership to review marketing strategy.
  • Evaluate the end-to-end client experience using CRM marketing tools.
  • Collaborate with cross-functional teams to enhance sales automation and messaging.
  • Perform other relevant duties as assigned or directed by leadership to meet goals.

Qualifications:
  • Bachelor’s or higher degree in marketing, advertising, media/communications, journalism, or related field.
  • Three to five years of marketing experience.
  • Prior experience in healthcare and desire to work in behavioral health.
  • Proven track record as a writer with excellent verbal and written communication skills.
  • High level of proficiency with HubSpot (CRM), Canva, and social media platforms.
  • Familiarity with Microsoft Office, Adobe Creative Cloud, WordPress, Google Suite.
  • Monday, and task management applications.
  • Strong work ethic and ability to work independently.

About Integrated Psychiatric Consultants:

IPC is looking for YOU! If you are a Board-Certified/Board-Eligible Psychiatrist, Psychiatric Nurse Practitioner, or someone seeking an opportunity to help support a healthcare practice, come join our growing team! Our group provides services in a variety of settings including inpatient psychiatric hospitals, inpatient Med-Surg hospitals & emergency departments, psychiatric residential programs, PHP/IOP programs, outpatient clinics, community mental health centers, federally qualified health centers, critical access hospitals, addiction/recovery centers, and skilled/long-term nursing facilities. Our providers see patients of all age groups and have experience treating a wide variety of mental health disorders. Looking for Full-time, Part-Time, and/or Weekend Providers. Telepsychiatry is also available. Based on your interests as a psychiatric provider or support team member, IPC can find the right fit for you and help you advance in your career! When you are ready to join an exciting, innovative, and team-oriented practice with multi-faceted settings to practice, visit our website at www.integrated-pc.com and apply now. We are looking forward to seeing you join our team of Trusted Behavioral Health Partners!

Refer code: 8202611. Integrated Psychiatric Consultants - The previous day - 2024-02-16 09:36

Integrated Psychiatric Consultants

Overland Park, KS
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