Marketing Manager

We are seeking a Marketing Manager who will play a pivotal role in developing and implementing comprehensive marketing communications plans and strategies to increase sales and enhance brand awareness. This position involves leveraging various media and venues, including digital marketing, print advertising, public relations, website management, trade shows, and more.

Ideal Candidate:

• Will report directly to the VP of Sales and Marketing.
• Will manage a team of two, providing leadership and direction.
• Willing and able to travel, especially for trade shows and events.
• Responsible for end-to-end marketing of all events, including pre-event promotion, on-site marketing, and post-event follow-up.
• A hands-on role requiring active involvement in all aspects of marketing.
• Oversee production of videography, photography, social media content, print ads, and brand promotion.
• Skilled in managing projects, teams, and personal tasks efficiently.
• Proficient in InDesign, Adobe Photoshop Suite, and other relevant software.
• Familiar with CRM systems.

Responsibilities:

• Collaborate with executive management to define annual marketing priorities and establish the department's annual plan.
• Manage the company's online purchase platform and website, focusing on growth, design, and development.
• Develop and maintain new marketing programs and tools, including training materials, whitepapers, advertising campaigns, social media content, catalogs, website updates, videos, email marketing, and on-demand print content.
• Oversee the company's participation in trade shows, including contract negotiation, space allocation, and maximizing sales and marketing opportunities.
• Support new product launches with marketing content, training materials, and promotional campaigns.
• Monitor, measure, evaluate, and report on marketing activities and results, establishing benchmarks and communicating outcomes.

Skills Required:

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in marketing communications management.
• Experience with email marketing automation and CRM systems.
• Proficiency in Microsoft Office and Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, etc).

Desired Characteristics:

• Strong understanding of basic business principles and marketing terminology.
• Ability to meet deadlines with a sense of urgency.
• Process-oriented with strong project management and follow-through skills.
• High level of personal enthusiasm and self-motivation.
• Excellent communication skills, both oral and written.
• Ability to engage, inspire, and motivate teams.
• Trustworthy with a commitment to open communication.
• Willingness to travel for trade shows and other meetings as needed.

This role is ideal for a dynamic, hands-on marketing professional looking to make a significant impact in a growing company.