Marketing Manager

About This Job

We are looking for an experienced Marketing Manager to join our team. This role will be responsible for developing and implementing integrated marketing strategies that drive revenue and sales leads for WEO Media. This position requires a marketing leader who has experience in crafting B2B marketing strategies, and also has the skill set to both implement strategies and ensure goals are being met. While much of this work is strategic, we do not yet have a full-time marketing team to support this role, so direct contributions to the work will be expected (e.g. scheduling social media activities, creating email content, building workflows in Hubspot, performing some website work).

The ideal candidate has technical SEO experience (both local and enterprise), experience running and analyzing Google Ads campaigns, social media expertise, has crafted effective drip campaigns, can work with a writing team to craft website content and understands how to support business development in strengthening partnerships within our industry. A successful Marketing Manager is a self-starter who is willing to jump in and take initiative and move projects forward. This role is a essential to driving leads to our Senior Marketing Consultants, raising the visibility and credibility of our brand, and enhancing our digital asset performance.

About WEO Media

Although we play in a "big pond" of marketing agencies, WEO Media still retains a small business feel. Our team members are at times cross-functional, covering multiple roles and continuing to develop both process and product to support our clients. We believe deeply in the culture we have built, treating each other with both respect and an outward mindset. Our values are centered around our team, and around doing our best for our clients in all situations.

Who Will You Work With?

We have a fantastic group of people in our Sales & Marketing division. You'll work closely with our National Sales Director and Director of Business Development, as well as our Operations Team for supporting your marketing strategy.

Responsibilities

• Review existing marketing strategy to ensure alignment with lead goals and general business development goals.

• Manage the marketing programs budget to cost effectively support business objectives.

• Collaborate with the Sales & Marketing Director to develop a comprehensive content marketing strategy that supports funnel and client lifecycle stages.

• Collaborate with Sales and Business Development leadership on revenue priorities.

• Conduct and evaluate market research to determine our current competition and map a strategy to improve ranking and reach.

Experience And Qualifications

• 8+ years of experience in B2B marketing

• Strategic marketing generalist with a demonstrated track record of improving client acquisition, engagement, and retention

• An effective marketing team leader who can coach, mentor, advocate and also own specific projects or deliverables

• Proven ability to flex between strategic, big picture planning to details, tactical execution and timelines

• Excellent written and verbal communications skills, including presenting to internal and external audiences

• Analytical skills, and decisive data-based decision making

• Technical SEO, Google Ads, Social Media Marketing, and Website Content Management experience preferred

Successful team members are able to:

• Clearly communicate with the team and their manager, and regularly meet or exceed performance metrics
• Function well in a fully remote environment
• Manage multiple competing priorities/deadlines and projects, and able to complete projects to deadline
• Collaborate across multiple departments and teams.
• Work as a self-starter, identifying priorities, deadlines, and deliverables without direct management

Compensation & Benefits

This position is full-time salary exempt. Currently our work is 100% working from home in eligible states*. Our salary offering for this role is non-negotiable, and our budgeted range is $67,000 to $80,000 (annual salary) depending on experience. Benefits and available bonuses add an additional $8,000.00 in total compensation.

We offer 401k with direct employer contributions, paid short-term and long term disability coverage, healthcare and dental options, flexible paid time off (no cap for vacation or illness within some guidelines), paid volunteer hours, and several paid holidays throughout the year. We are 100% work-from-home, with camera-on video meetings regularly throughout the week between team members and departments. WEO Media values our collaborative work environment and considers our supportive team culture to be a benefit to our employees.

*Eligible states that we are able to accept applicants in include : Oregon, Washington, California, Utah, Arizona, Texas, Pennsylvania, Florida, Wisconsin.

More Details

Team members are required to have use of their own laptop or desktop computer (required specifications will be provided) and cell phone for work (monthly technology stipend given to cover the cost of wear and tear). We also offer a $300 home office reimbursement to purchase additional supplies needed upon hiring. For individuals needing an updated laptop or computer, we provide a 12 month no interest loan to assist with the purchase of new equipment.

Application Process

We'd love to hear from you if you meet the characteristics and experience qualifications! Please submit a resume and cover letter to help us understand why you would be a great fit for the position, and for our company. If you have a portfolio, there will be opportunity to link to it in the application.

Accommodations & Accessibility

If you have a demonstrated need for a different application process, please contact us at jobs@weomedia.com or call 503-922-2120 and ask for our HR Department.

Equal Opportunity Employer

WEO Media provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of

absence, compensation, and training.

WEO Media expressly prohibits any form of unlawful employee harassment or discrimination based on any of the characteristics mentioned above. Improper interference with the ability of other employees to perform their expected job duties is absolutely not tolerated.

Sponsorship

WEO Media is not currently sponsoring work visas for this role. Authorization to work in the U.S. is required to be considered.