Marketing Liason

POSITION DESCRIPTION

We are actively recruiting for a highly motivated, proactive, energetic individual to join our team and market for our community. This individual wille be responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organization within the community. To build and grow census by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center

QUALIFICATIONS

• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.

• Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).

• Evidence of a local referral network from which to develop referrals.

• Experience with local community groups preferred

RESPONSIBILITIES

• Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.

• Understand local industry trends to represent and differentiate the company and its services in the market.

• Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.

• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.

• Maintains a thorough knowledge of the center’s products, services, capabilities and physician relations.

• Takes active role in business meetings. Meets weekly with Administrator to discuss marketing opportunities, concerns and solutions.

• Evaluates center physical environment through weekly rounds and discusses with Administrator. .

• Maintains awareness of admitting and attending physician’s opinions and challenges.

• Maintains an active involvement in the community organizations and associations.

• Evaluated on: Total Revenue is at/above budget, Sales calls met/exceeded goal.

• Maintains up-to-date customer profiles on existing referral sources.

• Ensures admissions are qualified clinically and financially.

• Oversees the admission process and appropriate paperwork in partnership with Admissions Coordinator.