Marketing Insights Analyst

First Financial Bank

Job Description

Job Title

Marketing Insights Analyst

Status

Exempt

Reports to

Director of Marketing Insights

Summary

Crafting engagements that acquire and strengthen relationships, support customers and drive business results. Responsible for Customer Relationship Management (“CRM’) & Marketing Automation functions including maintaining usage standards, gathering of data and production of reports, lists and analysis for use throughout the organization.

Typical Job Entry Requirements

(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.)

Bachelor’s degree in marketing, business administration or related field preferred; associate degree required. Minimum of one to five years of experience analyzing data for a financial institution or similar organization. Demonstrated track record of market research and analysis required. The ideal candidate has a blend of marketing, design, analytics, and technical expertise who enjoys problem solving, designing & testing models, and reporting performance. Prior experience with Google analytics, CRM platforms and business visualization desired.

Primary Activities

(Essential duties and responsibilities include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• Gather, analyze, and evaluate data to optimize processes and procedures; develop processes and reports to monitor customer behaviors based on data; routinely mine data for opportunities.
• Leverage large amounts of data to explain complex business challenges and depict explanation and solutions in concise, easily understood formats.
• Develop queries to create customer lists for projects using given parameters; coordinate provision of lists to delivery channels; verify lists against source prior to execution.
• Create reports to optimize efforts by tracking promotion performance and analyzing performance data, providing a qualitative and quantitative analysis of the results.

Competency/Skill Level

(The behaviors, knowledge, and motivations important to success in the job.)

• Written and Oral Communication Skills
• Initiative
• Customer Service Orientation
• Problem Assessment and Solving Skills
• Attention to Detail
• Technical/Professional Knowledge
• Relationship Building (customer, peer, vendor, subordinate) and Influencing Skills

Key Behaviors

• Knowledge of Products
• Data Analysis skills
• Knowledge of Services
• Identifies advertising strategies based on analysis
• Develop and Maintain Customer Relationships

Bank Secrecy Act

• Maintain sufficient knowledge and understanding of the Bank Secrecy Act, Anti-Money Laundering/Anti-Terrorist Financing/PATRIOT Act and OFAC regulations
• To be able to fulfill applicable requirements and responsibilities under the bank’s related policies and programs.
  

Critical Job Elements

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• Generally good working environment with little exposure to noise, extreme temperatures or other adverse factors.
• Limited physical effort required.
• Regular talking and hearing, frequent sitting.
• Reading and analyzing large volumes of reports, financial data and other literature.
• Above average amount of pressure to work efficiently and accurately.
• Considerable effort and eye strain from continued checking on the accuracy of all work leaving department.
• Above average mental effort consisting of beyond normal levels of concentration, memory, complexity of decision making, time pressure, analytical thinking.
• Ability to travel or meetings required.