Marketing Data Specialist

Join the Department of Excitement! The Marketing Data Specialist will provide support to a fun, busy, innovative, and growing marketing team at the organization’s headquarters in Phoenix, AZ. If you love numbers, conducting research, analyzing data, and evaluating results to optimize marketing and advertising, this position is perfect for you!

This position is responsible to setting up new vendor accounts, track monthly marketing budgets and process invoices against marketing campaigns and initiatives. In addition, this role is responsible for administering surveys, collecting, and pulling data and reporting through our CRM platform. The Marketing Data Specialist will also create reports, presentations and analyze trends for the marketing team.

As a key team member, the Marketing Data Specialist will attend regular agency meetings and learn about new marketing technologies, attribution and digital trends.  This role will support the marketing team with initiative-taking follow up on immediate action items and creating implementation plans and timelines. The Marketing Data Specialist will also provide return on investment analyses and inquiry to enrollment conversion metrics and recommendations for continual campaign optimizations.

Responsibilities Include:

• Understand and optimize the precise mechanics and data underpinning each of our marketing channels.
• Design, develop and deliver data-powered solutions including problem definition, data acquisition, data exploration, and visualization and design tools for this process
• Analyze large data sets to actively monitor campaign performance and identify opportunities for top-line growth and/or efficiency gains.
• Partner closely with various agencies as well as Google, Facebook, Instagram, Tik Tok etc. to build and maintain strong relationships
• Track marketing spend (manually and via API, depending on the type of spend) and collaborate with the accounting team to ensure we are on tracking correctly to budgeted plans.
• Regularly update marketing team on marketing performance, opportunities, and testing strategy
• Design and execute A/B tests on creative elements of campaigns, including ad copy headlines, ad descriptions, ad formats, and ad images.
• Measure, report, present results, findings, and suggested strategies to stakeholders
• Consult with and seek out ways to improve and find data insights for stakeholders

• Pulling data, metrics and analytics for marketing campaign, channel, and conversion performance (includes CPL, CPE, CPS, CPM, KPIS, ROI, etc.) via CRM platforms including Salesforce, Datorama
• Conducting market and competitive research and reporting results
• Preparing reports on marketing and admissions metrics to optimize performance
• Tracking campaign budgets, processing all marketing invoices and month end accruals
• Overseeing new vendor onboarding, billing, and purchase orders

Qualifications:Required Knowledge, Education and Experience:

• An undergraduate degree in business, math, finance, computer science or Marketing Data/analytics
• 2-5 years’ experience in business, finance, marketing analytics (including related internships
• Comfort navigating and manipulating large data sets to identify trends and underlying drivers.

• Possess excellent analytical and numerical skills and are deeply creative with great critical thinking skills

• Proficiency with data mining, mathematics, and statistical analysis
• Proficiency creating data hygiene processes from scratch
• Ability to visualize data in the most effective way possible for a given campaign
• Working knowledge with CRM platforms (i.e.: Salesforce) and LMS (i.e.: Sparkroom)
•  Experience with online data collection methods (polls, focus groups, surveys etc.)
• Proficiency with MS Office Suite programs including Excel (including pivot tables), Word & PowerPoint
• Strong written and verbal communication and presentation skills
• Excellence in implementation, including attention to detail, high productivity, and strong organizational skills.
• Initiative-taker, ability to work independently as well as in a collaborative team
• Lifetime learner with a desire to expand knowledge in new areas for continued growth and professional development
• Ability to thrive (and preference to work) in a dynamic, fast-paced environment with frequently changing goals and deadlines.

Why Should You Work For Us?

• Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor’s visits
• Flexible Spending Account
• Health Savings Account with generous Company contribution
• 401(k) program with Company match
• Short & Long Term Disability - Company Paid
• Basic Life Insurance - Company Paid
• Your Birthday off - Company Paid
• 10 Paid holidays
• 2 weeks PTO - 1st yr.
• Tuition Reimbursement
• Associate referral bonus program
• Pet Insurance, Accident Insurance, and other optional insurance plans
• Financial Wellness Program - SmartDollar

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

StrataTech Education Group specializes in the operation of skilled trade schools. Led by industry veterans, we understand the realities of the career school industry. StrataTech Education Group’s first acquisition was Tulsa Welding School (TWS) in 2008. TWS has locations in Tulsa, OK, Jacksonville, FL, and Houston, TX. In November 2009, The Refrigeration School, Inc. (RSI) was acquired and is located in Phoenix, AZ. StrataTech seeks to deliver an excellent return on investment for both our students and our investors. 

Tulsa Welding School was founded in 1949 by two welders who recognized a strong demand for skilled tradesman in their industry. Over 60 years later, TWS has evolved into an educational institution that prepares students for various skilled trade careers with a multitude of specialties.

StrataTech Core Values:

Integrity, Communication, Accountability, Respect, Excellence (“I CARE”)

Interested? Apply now!

              For Houston (TWSTC):                 https://www.tws.edu/wp-content/uploads/tws-houston-annual-security-report.pdf

              For Jacksonville (TWS Jax):          https://www.tws.edu/wp-content/uploads/tws-jacksonville-annual-security-report.pdf

              For Tulsa (TWS):                            https://www.tws.edu/wp-content/uploads/tws-tulsa-annual-security-report.pdf

              For Phoenix (RSI):                          https://www.rsi.edu/wp-content/uploads/rsi-annual-security-report.pdf