Marketing Data Analytics Intern, Summer 2024

Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
The Marketing Data Analytics Intern will have the opportunity to learn and contribute to Carter's Marketing projects and effectiveness. Within the Marketing Customer Analytics team, the candidate will help inform strategic and operational decision making utilizing rich CRI datasets and tools.
The Marketing Data Analytics Intern is responsible for delivering analytical insights through a variety of methods including querying SQL databases, constructing Tableau dashboards, and communicating cross-functionally with marketing and retail partners. The candidate should demonstrate data accuracy through high standards, attention to detail, and analytical thinking.
The role will be a key catalyst for driving data driven Marketing Analytics within the organization which will place both the Consumer (and her Data) at the core of Marketing. Specifically, the Marketing Data Analyst will successfully build a collection of Analytical Products which will inform and influence decisions related to wholistic performance marketing, omni customer interactions, target marketing, personalization as well as impact of all marketing activities on both online and offline traffic and sales. The Marketing Analyst will help to build best practices for marketing analytics and educate others within the organization to use data in decision making and inform marketing.
This role typical reports into Sr Director Customer Growth and Analytics, and is based in our Phipps office in our on-site work environment

• This role is required to be in the office 4 days per week at our Buckhead location.
• $17/hr.

• (60%) Marketing Analytics and Performance Measurement
  • Develop and deliver on daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance.
  • Synthesis data to provide trend metrics to identify opportunities for the business
  • Provide forward looking analytics and reporting to provide visibility for business planning and marketing plan development
  • Addressing Ad Hoc analytics requests across marketing, omni channel and customer behavior subject areas
• (30%) Test Design, measurement and business performance optimization
  • Work with marketing and ecommerce teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance
  • Support personalization efforts by designing and testing various activities that drive desired customer actions, and continuously optimize performance based on test results
• (10%) Process improvement
  • Maintain efficient database and reporting dataflows through sound data engineering approaches

We'd Love to hear from you if:
Must have:

• Pursuing Bachelor's degree related to Marketing, Operations, Supply Chain, or STEM (Science, Technology, Engineering, & Mathematics)
• Minimum cumulative GPA of 3.0(3.2 GPA or higher strongly preferred)
• Required to have graduated within 6 months of class start date
• Must be able to start in the role full time by June 2024
• Experience with SQL, Tableau, Microsoft PowerBI, Python a plus

Preferred skills and experience:

• Strong analytical and interpersonal communication skills, with the ability to work independently and on project teams
• Flexible communication style to collaborate with multiple stakeholders from varying backgrounds.
• Adaptive in work style to support analytics shared service and center of excellence in supporting Marketing and Retail teams

OUR Team Members:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes

Make a career at Carter's:

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

#CartersCollege
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.