Marketing Communication Specialist (Hybrid)

Job Description

Drive the development of integrated marketing and brand communications from conception, delivery and analysis to achieve objectives within a variety of mediums (advertising, online marketing, literature, sales support / point-of-sale materials, promotions, public relations, packaging, etc.) adhering to budget and timelines. While gaining an understanding of automotive product groups, you’ll develop new ideas for scalable content with consistent focus on brand tonality, user journey and customer requirements.

** KEY RESPONSIBILITIES**

Integrated Marketing Communications (50%)

• Based on cross-functional goals, lead the development, strategy, and execution of communication campaigns and marketing plans for B2B and B2C customers.
• Collaborate with business unit and product area owners to develop, coordinate and deliver effective Marketing Communications in alignment with go-to-market strategy. Analyze brand funnel and user journey to improve brand preference and positioning.
• Participate in, and support customer meeting and other events as required.

Content concepts and creation (25%)

• Lead regional content creation - strong emphasis on conversion to digital.
• Coordinate the organization of traditional and digital media assets.
• Support and enforce applicable brand guidelines.

Stakeholder and agency management (25%)

• Develop metrics and evaluate campaign results, analyze information, provide reports and make CIP recommendations.
• Support supervisor in overall brand vision strategy and the value creation process for the organization.
• Maintain and grow collaborative relationships throughout the organization (especially product marketing, digital team, sales and category management) to maximize the objectives of targeted projects.
• Assist internal communication activities via coordination between business units and PR agency.
• Coordinate brand communication initiatives with agencies and other outside suppliers.

** SCOPE FACTORS**

1. Accuracy, thoroughness, timeliness and professionalism in all activities to prevent potential loss of business or customer dissatisfaction.
2. Meet deadlines, set priorities and be flexible in a high pressure and challenging environment.

** COMPLEXITY**

1. Lead and participate in cross-functional teams performing a variety of functions.
2. Provide guidance to various departments and/or associates engaged in a variety of company initiatives.
3. Serve as a consultant to other departments on problems requiring theoretical and practical information exchange.
4. Direct efforts or give guidance to support personnel on projects or assignments.
5. Encourage processes for sharing “best practice” in all aspects of business analysis.
6. Ability to solve problems that may require modifying and adapting standard techniques.
7. Ability to simply complex problems with flexible, agile mindset and approach.
8. Coordinate the analysis and resolution of difficult and complex problems and special assignments.
9. Plan, maintain, and evaluate work to be performed by self and others.

Qualifications

** QUALIFICATIONS AND CORE COMPETENCIES**

• Bachelor’s degree in marketing or communications
• 3-5 years of marketing, communications, and/or brand management experience
• Demonstrated experience driving multi-channel communications programs
• Knowledge of online and social media along with creative, graphics and production process
• Excellent written, verbal, interpersonal and presentation skills
• Demonstrated creative copywriting skills plus good working knowledge of layout, design and graphic arts
• Ability to manage and prioritize multiple projects based on business objectives
• Very good understanding of user touchpoints and decision making
• Excellent problem-solving, planning, organization, and reporting skills
• Proactive, results-oriented and highly organized, ability to manage multiple priorities and meet required deadlines
• Strong computer and technical skills to utilize various content management systems, Microsoft Office and Adobe Creative Suite, Google certifications a plus
• Automotive industry background a plus
• A successful candidate will have broad and solid knowledge of marketing fundamentals, organization skills, aptitude for using or learning marketing technology solutions, enthusiasm to learn, create, and the ability to work and deliver on multiple projects at a time.

** INTERACTION**

Consistent interaction and transparency (i.e. clear OPLs & status updates) with management, marketing/creative team members and product managers along with sales and category management. Process and deliver information and feedback from various touchpoints with empathy and understanding.

Additional Information

This position is for U.S. work authorized individuals only. Sponsorship for work authorization is not available.

All your information will be kept confidential according to EEO guidelines.