Marketing Business Analytics Senior Consultant - Lakeland

Are you interested in working for a Fortune 100 retailer? Do you want to be able to apply your analytical knowledge and experience to help solve constantly changing business and customer facing opportunities? As a Sr. Consultant on the Business Analytics team you will be supporting Publix with Marketing measurement and data science methodologies that support decisions and create solutions related to the financial performance of Publix, its products and services, Publix Marketing campaigns, and customer behavior data.
 
This position serves as a research point of contact for assigned business functions across Publix, managing and ensuring that specific business functions have access to the suite of Marketing Analytics Analytical Solutions. This role directly supports both strategic and regularly recurring decision making processes, such as: influencing strategic decisions related to store and product financial performance, Marketing measurement, competitors, personalization, and customer analytics. Responsibilities include:

• Serving as a research point of contact for assigned business functions, developing strategy to support the business area, managing and ensuring access to each business function's suite of Marketing Analytics Analytical Solutions.
• Collaborating with the business function to identify and prioritize those business needs and decision processes that could benefit most from data driven Analytical Solutions.
• Overseeing the creation of the suite of Analytical Solutions for each assigned business function from development through deployment.
• Utilizing data mining and discovery techniques to aggregate sales data from our data warehouses and join it to other business and customer data to uncover insights and key business drivers.
• Focusing on the methodical exploration of Publix's data to insure business intelligence and predictive analytics techniques used to examine historical store and customer transaction data provide insights into how a business area, store, campaign, or item performed over time and/or in the future.
• Selecting the appropriate data, statistical models, and test methodologies necessary to help tell the business how to merchandise, market, grow, and target customers and stores.
• Developing user interfaces and self-service applications to support customer usage of the Analytical Solution. This includes decisions related to the user interface design with the appropriate options, so the end user can access needed data, reports, graphs, tables, insights, and recommendations with minimal training.
• Conducting statistical analysis to determine trends and significant data relationships by using predictive software to create regression models (linear, logistic, Bayesian, stepwise, etc.), decision trees, correlation analysis, random forest models, and time series analysis.
• Developing and implementing analytical solutions that address business questions faced by decision makers throughout Publix and translating the outputs of those solutions into actionable tools, insights, and recommendations that can be highly trusted by decision makers to influence decision making for a mixture of high and low profile project.

Important:  Please note that Publix will not sponsor any hire for this position for an H-1B visa or permanent residence.