Marketing- Branding Assistant

Job Title: Marketing-Branding Assistant

Overview:

As a Marketing-Branding Assistant, you will play a crucial role in supporting our marketing and branding efforts. You will work closely with the marketing team to develop and execute strategies to enhance our brand presence and engage our target audience effectively. This role requires a creative mindset, strong organizational skills, and a passion for marketing and branding.

Responsibilities:

• Brand Management: Support the maintenance and development of brand guidelines to ensure consistency across all marketing materials. Help monitor brand perception and sentiment, and propose strategies for improvement.

• Market Research: Conduct research on industry trends, competitor activities, and customer preferences to inform marketing and branding strategies. Analyze data and present findings to the marketing team.

• Social Media Management: Assist in managing social media accounts by scheduling posts, monitoring engagement, and responding to comments or messages. Collaborate with the team to develop social media campaigns and initiatives.

• Campaign Coordination: Aid in the coordination and execution of marketing campaigns, including brainstorming ideas, developing timelines, and tracking deliverables. Provide support during campaign launch and post-campaign analysis.

• Collaboration: Work closely with cross-functional teams, including design, sales, and product development, to ensure alignment of branding efforts with overall business objectives.

• Event Support: Assist in the planning and execution of marketing events, such as product launches, trade shows, or promotional activities. Help coordinate logistics, prepare materials, and engage with attendees.

Requirements:

• Strong written and verbal communication skills.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite) is a plus.
• Familiarity with social media platforms and analytics tools.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and attention to detail.
• Ability to multitask and work effectively in a fast-paced environment.