Marketing Automation Specialist

Marketing Automation Specialist

Job Description:

The ideal candidate will have a strong background in Marketing Automation platforms, including Salesforce and Pardot, and a proven track record of implementing and optimizing automated marketing campaigns. As a Marketing Automation Specialist, you will be responsible for managing our Marketing Automation platform, designing and executing automated workflows, and analyzing campaign performance to drive continuous improvement. In this role, you will also have the opportunity to assist in email copy creation and design, as well as webinar strategy and execution.

Responsibilities:

• Manage and optimize our Marketing Automation platform (Pardot) to ensure efficient campaign execution and lead management.

• Design and build automated email marketing campaigns, lead nurturing workflows, segmented distribution lists, and personalized customer journeys.

• Collaborate with cross-functional teams to develop and implement automated marketing strategies that align with business objectives and target audience preferences.

• Monitor and analyze campaign performance metrics, including email open rates, click-through rates, conversion rates, and ROI, to identify areas for improvement and optimization.

• Conduct A/B testing and other experiments to optimize email content, subject lines, and campaign workflows for maximum engagement and conversion.

• Develop and maintain best practices and standard operating procedures (SOPs) for Marketing Automation processes and workflows.

• Provide training and support to marketing team members on the use of Marketing Automation tools and best practices.

• Manage relationships with key trade associations and coordinate trade show activity, implement webinars and stay up to date on key vertical industry trends and marketing insights.

• Stay up to date on trends and best practices in Marketing Automation, email marketing, and lead generation.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field preferred.

• Minimum of 3 years of experience in Marketing Automation, email marketing, or digital marketing.

• Proficiency in Marketing Automation platforms such as HubSpot, Marketo, Pardot, as well as knowledge of how MAPs integrate with CRMs. Experience in Pardot and Salesforce is preferred.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Experience with HTML/CSS and email template design is preferred.

• Excellent communication skills, both written and verbal.

• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.

• Proven ability to work effectively in a fast-paced, collaborative environment.

Starting Salary is $65,000 - $75,000 DOE plus a generous benefits package that includes a remote employee stipend, paid time off + floating holidays, medical, dental, and life insurance.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance