Marketing Associate, Demand Generation

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

Are you a tech-savvy, data-driven marketer? Come join the SAP Concur team!

You will help plan, build and optimize paid content syndication and ABM programs to fill the sales funnel with high quality leads and drive pipeline for Concur Marketing. You will work with the sales and marketing teams to execute and track marketing operations to monitor performance, measure results, and make recommendations that improve lead progression and pipeline creation. You will be an integral part of our multi-channel marketing engine.

Ideal candidates will have at least one year of experience with multiple digital marketing channels and tools and have a strong desire for personal career growth. This is a full-time position.

Responsibilities:

• Monitor and report on campaign performance and lead quality using Salesforce, Marketo & Tableau.
• Track campaign results and make specific recommendations to improve performance through data and analysis.
• Work with internal and external stakeholders to identify key target audiences and optimize campaign activity around those accounts.
• Use Demandbase as a resource for creating and targeting audiences.
• Learn project management skills to help plan and execute global campaigns.
• Partner with content teams to provide campaign customization and tailored thought-leadership content; collaborate on SEO efforts.
• Collaborate with field marketers to improve email and digital and email nurture tactics and advance lead and account journey flow.
• Communicate and work together with digital marketing team.

Required Skills/Abilities:

• A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders.
• Excellent verbal and written communication skills.
• Exceptional organizational skills and attention to detail.
• Ability to work independently and proactively with strong time management skills.
• An analytical mind-set. Comfortable with problem solving.
• A passion for digital marketing. Experience in content syndication, paid search, social marketing, content marketing and/or email marketing is helpful but not required.
• Proficient with Microsoft Office Suite or related software.
• Experience with Marketo or other marketing automation tools.
• Experience with Salesforce or other CRM system.

Education and Experience:

Bachelor’s degree: Marketing or Communication preferred

Minimum 1-2 years of relevant work experience

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 64,400 - 146,400 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.  SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link:  SAP North America Benefits.

Requisition ID: 387384  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid