Job Description
$42,000 yearly
Responsibilities:- Regularly update social media and respond to followers
- Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals
- Play a key role on the marketing team in advising on and contributing to digital, advertising, and marketing strategies
- Oversee website, mailing lists, analytics, and SEO to ensure content is regularly updated with the most recent information
- Create monthly breakdowns of our analytics on web and social, recommend improvements, and identify growth opportunities
- Manage and monitor all digital marketing channels (e.g. website, emails, posting to social media, mobile app, and YouTube)
- Manage the Company's Google Workspaces account and agent Workspaces accounts
- Create and curate content for all social channels promoting the company and its associates
- Post local events and articles to company Facebook pages daily
- Upload branded listing video tours to our company's YouTube channel and Twitter
- Generate content and support email campaigns for agent recruiting
- Provide training and support to our agents in need of technical support to our company tools and systems
- Conduct onboarding training for new agent hires
- Maintain company WordPress websites (Add/delete office info, agent's photos, bios, etc)
- Create and distribute company press releases
- Distribute company communications and FSBO leads to agents weekly
- Manage email marketing lists and update our CRM database
- Redistribute aged consumer contacts
- Act as a point of contact for our digital vendors
- Coordinate and plan company training and special events
- Create and implement a paid media strategy for the overall company across both Facebook and Google platforms
- Report on campaign results and analysis for optimization strategies
- Provide reports and Google Analytics on our online engagement
- Must be driven with strong communication and project management skills
- BA in Marketing or equivalent work experience required
- 2+ years of experience in Marketing or related field
- Candidate should have their finger on the pulse of the current marketing landscape
- Strong understanding of web and email systems, public relations, brand messaging, and social platforms
- Working knowledge of WordPress
We are the number one Century 21 firm in Pennsylvania, with 11 locations serving PA and NJ. We are a tech-forward company dedicated to helping our agents increase their business. If you're doing 1 million in production and want to grow to three million, or doing three million and want to grow to five or six, or ten million, we are the company for you. We have the technology and the support systems in place to help you double triple, or quadruple your income! We've done it for others and we can do it for you. Let us help you grow!