Marketing Assistant

• Social Media Strategy: Developing a comprehensive social media strategy specifically tailored to the home service industry, including identifying target audiences, selecting appropriate platforms, and setting clear objectives.
• Content Creation: Creating compelling and informative content related to home services, such as HVAC, plumbing, electrical work, or home repairs. This includes written posts, images, videos, and other engaging formats.
• Social Media Management: Managing and maintaining the company's social media accounts, including regular posting, scheduling content, monitoring comments and messages, and engaging with the audience to build brand loyalty.
• Local Audience Targeting: Utilizing social media tools and strategies to reach and engage with the local community, including targeting specific geographic areas and tailoring content to address local needs and interests.
• Customer Engagement: Responding to customer inquiries, comments, and reviews on social media platforms promptly and professionally, providing exceptional customer service, and building positive relationships with clients.
• Lead Generation: Implementing strategies to generate leads through social media platforms, such as creating compelling call-to-action posts, tracking conversions, and collaborating with the sales team to nurture leads.
• Social Advertising: Planning and executing paid social media advertising campaigns to increase brand visibility and reach target audiences within the local area, optimizing ads for maximum performance and return on investment.
• Reputation Management: Monitoring online reviews and ratings across various platforms, proactively addressing any negative feedback, and leveraging positive reviews to enhance the company's online reputation.
• Analytics and Reporting: Tracking and analyzing social media metrics to measure the effectiveness of campaigns, generate insights, and provide regular reports to management, highlighting key performance indicators and areas for improvement.
• Industry Monitoring: Keeping up to date on industry trends, news, and competitors' activities in the home service sector, identifying opportunities for differentiation, and staying ahead of market developments.
• Collaboration: Collaborating with cross-functional teams, including marketing, sales, customer service, and operations, to align social media efforts with overall business objectives and ensure consistent brand messaging.
• Stay Updated: Continuously learn and stay updated on emerging social media trends, best practices, and platform updates to leverage new opportunities and optimize social media efforts.

• Organization and Planning - Prioritizes and plans productively.
• Efficiency - Produces significant output with minimal effort.
• Follow Through On Commitments - Follows through on verbal and written commitments. You make sure things get finished, no matter what (ethically).
• Attention to Detail - Possess the ability to achieve thoroughness and accuracy when accomplishing a task. Nothing gets lost or unaccounted for.
• Proactive - Innovative, and creative.
• Intelligence - Demonstrates ability to quickly and proficiently understand and absorb new information.
• Persistence - Demonstrates tenacity and willingness, even in difficult circumstances.
• Flexibility and adaptability - Able to handle projects for large range of topics, projects, and ideas
• 360 perspective - Demonstrates the ability to think from different angles and put yourself in our customer’s shoes.
• Communication - Communicates and documents things well, so there is little to no room for miscommunication or details to get lost in the mix.
• Work Ethic - Willing to do what it takes to get the project done right and on time.
• High standards - ONLY accepts the highest quality of work and always thinks from the perspective of “Is this the perfect way of doing this”
• Listening skills - Can translate the team’s concepts into working systems.

• Fireandicepros.com

• Have 2+ years of experience executing responsibilities similar to those listed above
• Has a track record of success in a similar role

• Part-time 12 to 20 hours per week

• Hybrid

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