Marketing and Digital Strategist

JOB TITLE: MARKETING AND DIGITAL STRATEGIST

DEPARTMENT: MARKETING

REPORT TO: VICE PRESIDENT OF MARKETING & BRAND STRATEGY

WAGE CATEGORY: EXEMPT

Working under the direction of the Vice President of Marketing and Brand Strategy, this role will proactively support the Vegas Chamber’s voice, marketing assets, and online presence. Alongside the Vice President, this role will maintain a detailed schedule of member activation, brand presentations, creative graphics, and photo/video needs. This position also coordinates Vegas Chamber media assets including a member-centric TV show, magazine, and website. This individual will be the voice of the brand, while maintaining the integrity of the organization.

As a servant leader of the community, the Marketing and Digital Strategist delivers support to our Vegas Chamber membership through branded events, and media assets. Support includes, but is not limited to, targeted content production, branded graphics, presentation for sales and events, as well as creating new resources aimed to connect the Chamber, its members, and the community.

This individual will be attentive to details and ensure accuracy across all online platforms. The successful candidate will be a team player, expected to communicate effectively as a liaison between departments and external vendors. Other tasks may include audio/video/image editing/creation, basic coding in web languages, short-form copywriting or proofing of copy being posted online, implementation of content strategies, and documenting solutions or best practices. Expected to support and be knowledgeable about a variety of digital tools such as digital asset management systems, marketing automation platforms, new social media capabilities, webinar suites, online ad services and analytics platforms. Expected to problem-solve, assist the Vice President of Marketing and Brand Strategy in developing new digital solutions based on digital metrics to drive results and deliver on requests in a timely and efficient manner with professionalism.

JOB STATEMENT

·       Manage the marketing assets of the organization including: the branded website, graphics, magazine and television show

·       Build, develop and implement overall digital marketing strategy in alignment

·       Produce, execute, and elevate compelling digital media campaigns and content to elevate the brand personality through member-focused stories and coverage of Chamber events, services, and programs.

·       Manage digital content and post-production of Chamber events which includes photography, videos, and social media reels

·       Provide regular reporting and analytics on digital activities and engagement to drive strategy and conversions

·       Direct and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos, etc. to elevate the Chamber’s brand.

·       Increase web and brand presence through SEO strategies and social media platforms

·       Measure return on investment, SEO, and report on Google Analytics.

·       Manage and audit the Chamber website domains

·       Manages and advertising schedule and placements on all Chamber assets (Magazine and TV show)

·       Integrate with sales and membership development teams for member-focused content creation

·       Regularly track and get insights into competitors' strategies and provide report to supervisor

·       Proactively seek education on latest digital media technologies and trends

·       Other duties as assigned

JOB SPECIFICATIONS

·       Bachelor’s degree in Journalism, Communications, English, Public Relations, Marketing, a related field, or equivalent experience

·       At least three years’ experience with multi-platform digital marketing tools (For example: Sprout Social)

·       At least three years’ experience with digital metrics and reporting (Google Analytics certified preferred)

·       Working knowledge of backend systems and software such as WordPress or similar web design

·       Experience in public relations, marketing, special events, publicity coordination and social media

·       Excellent written and verbal communications, proofreading and editing skills

·       Photography, videography and video editing skills and experience desired

·       Good organizational capabilities: ability to handle multiple projects simultaneously

·       Self-starter, multifaceted and highly organized individual with ability to work flexible hours

·       Ability to work independently and handle stressful situations while maintaining a positive attitude

·       High adaptability and fluidity due to changing needs in project management and workload

·       Ability to meet deadlines and work under pressure with limited supervision

·       Excellent customer service skills and ability to work positively and productively with team members, volunteers, and the public  

·       Experience with Adobe Premiere, Asana, and Customer Relations Management (CRM) systems desired Additional qualification in web design or animation desired

·       Proven ability to exercise sound judgment

·       Must have a valid driver’s license and full-time use of a vehicle suitable for transporting materials to and from events as required

·       Must be able to lift at least 35 pounds