Marketing And Communications Manager

General Purpose:
Develops and implements an annual sales plan that maximizes profitability for the facility and outstanding quality service for customers.

Essential Duties:
• Creates and designs flyers, posters, website emails, newsletters, menus, brochures, creative copy, presentations, data entry, digital signage, and learns new applications as they may arise.
• Manages social media outlets (Facebook, Twitter, Instagram, Google+, YouTube, etc.) working independently and along with our outside marketing vendors
• Maintains the property’s brand standards and executes strategies developed to improve the awareness of the Club, its real estate offerings and communications.
• Works with the Director of Marketing & Communications to achieve the approved business/marketing plans. Adjusts plans as necessary to optimize goals and objectives of the Department.
• Assists in the development of member campaigns and communications to drive the awareness of events and social opportunities internally at the Club.
• Participates in creating highly polished, inspiring presentations to be used for Club and Committee presentations.
• Prepares marketing ROI analysis and key performance metric reporting.
• Prepares marketing analytics to measure performance for prioritizing and optimizing all marketing campaigns, with a focus on spend efficiency.
• Maintains relationships with key Club staff, Community Association staff and vendors to coordinate and manage marketing partnerships in conjunction with the Director of Marketing & Communications.

Education/Experience:
 Bachelor’s degree (BA); and one to two years related experience and/or training; or equivalent combination of education and experience.

Physical Demands:
Frequently talks and hears. Regularly walks, stands, sits and uses hands. Occasionally reaches with hands and arms. Occasionally lifts up to 25 pounds.

Environment/Noise:
Occasionally works in outdoor weather conditions. Noise level is moderate.

Certificates/Licenses:
None Required

Job Knowledge, Skill, and Ability Preferences:
• 2-4 years of marketing and/or communications experience, preferably in hospitality. College degree preferred.
• Full-time work schedule predominately Monday through Friday, however, occasional evening, weekend and holiday work does occur. The individual must have a flexible schedule and availability.
• Excellent writing, grammar and communication skills required to maintain high service standards and interact with members daily.
• Proficient time-management skills, detail-orientation and strong follow through with a high level of accuracy is required.
• A strong track record of working independently and proactively assisting in identifying bold and creative new initiatives.
• Comfortable working in fast-paced, high-growth environments where multiple projects are ongoing at once, with different timelines and stakeholders (internal and external).
• Strong analytical skills, communication and computer skills.
• Familiarity with best practices and effective marketing and communications techniques in the club or hospitality industry.
• Knowledge of or able to quickly learn different computer applications and internet modules including but not limited to Microsoft products, specialized club specific Apps, Adobe InDesign, internet sites, websites and club specialized software such as Jonas.


This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.