Marketing Analytics Analyst

Job Description

Who we are:
Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.
Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
What we need:
We are seeking a highly motivated and experienced Marketing Analytics Analyst to join our growing marketing team. The ideal candidate is passionate about data-driven decision-making, has a good understanding of various marketing data sources, excellent SQL skills and experience building visualizations. This role involves building data models, designing A/B tests, analyzing performance, deriving actionable insights, and collaborating with cross-functional teams to optimize marketing strategies across Brady’s portfolio of brands.
What you’ll be doing:

• Work with marketing and ecommerce teams to design and execute incrementality tests to merchandise, market, grow, and target customers
• Develop advanced data models and drive use of visualization tools to support data-driven decision making
• Develop and maintain SQL queries to extract, manipulate, and analyze data efficiently
• Utilize BigQuery to access and analyze large datasets.
• Build and maintain dashboards and visualizations in PowerBI or related software to effectively communicate insights
• Lead data management projects with IT partners to expand data architecture for marketing campaigns, website engagement, transactional and CRM data
• Track and report funnel conversion metrics such as website traffic, leads, opportunities and orders to key stakeholders
• Use data analysis techniques and tools, manipulate and analyze complex data from varying sources, connect findings to business initiatives which results in recommendations and collaboration with key stakeholders to implement changes
• Identify opportunities for optimization and improvement in marketing campaigns and strategies

How Brady will support your success:

• On-the-job training and opportunities to cross train in other areas of sales and marketing
• Opportunity to participate actively in gain sharing by helping to meet business goals
• Additional training or certifications for new systems and programing languages

What you'll need to be successful:

• Bachelor Degree in statistics, data analytics, business/marketing, computer science/engineering or related technical field
• 2+ years of experience in marketing/media/ecommerce analytics and CRM data
• Experience with visualization tools (PowerBI, Tableau, Looker, etc.)
• Ability to clearly present data for stakeholders
• Ability to manipulate data and draw insights from large data sets using SQL (Azure, BigQuery, Redshift, etc.)
• Proven ability to design, setup, implement and report on various types of tests
• Strong problem solving skills

Benefits:

• Complete insurance coverage starting on first day of employment – medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and holiday pay

#LI-Hybrid

Additional Information
Workplace TypeHybrid