Market Research Consultant

Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Global Rental, Service & Marketing (GRSM) is a part of the Services, Distribution & Digital (SD&D) segment. GRSM is comprised of Global Rental & Used Equipment Services, Global Service and Global Marketing & Brand. A primary role of GRSM is to support and enhance Caterpillar's dealer network, which is a competitive strength and the critical way in which we serve our customers.
We're committed to our customers, who build a better world with our products, services and solutions. We understand and show the value of why they should always choose us. We're exploring new ideas and opportunities - innovating to discover the breakthroughs necessary for tomorrow's growth.
Through it all, we are one team- creating and delivering world-class components and solutions superior to the competition. Learn more about the Caterpillar Experience
Job Summary:
The Market Research Consultant is expected to leverage new and existing customer insights tracking survey data, transactional survey data and primary Market Research to help CAT business units and CAT dealers identify what experiences and key actions will drive long term loyalty and increased share of wallet across all customer touch points. In this role you will drive continuous improvements in survey content, focus efforts on the key drivers of loyalty, and increase enterprise awareness through training and communication efforts.
Additional Info:

• This position can be located in Chicago, IL, Peoria, IL, Dallas, TX or Cary, NC.
• This position requires up to 15% of working time travel (domestic only).

What You Will Do:

• Work with enterprise business units and dealer teams responsible for all customer touchpoints to increase the level of understanding of the benefits of Market Research resulting in improved customer experience
• Work with Customer Experience and Insights Program (CXIP) team members to identify key drivers with a goal of developing communication and action plans that highlight where the business units need to focus to drive long term customer loyalty increases, improved profitable PINS and POPS and greater OPACC
• Lead the creation of new customer insights via design and execution of custom research projects to answer specific business questions in collaboration with enterprise stakeholders
• Presents own and team analysis and interpretation to customer experience managers, product groups, industry mangers and district sales (DSD) and marketing reps. and their management for review
• Other duties as assigned by Caterpillar management from time-to-time

What You Have:

• Bachelor's degree or 7+ years of equivalent experience in Market Research, marketing analytics, or market development roles
• 5+ years of Market Research / voice of the customer (VOC) research
• 5+ years of experience to define, design, execute, and analyze Market Research

Top Candidates Will Also Have:

• Industry knowledge (B2B preferred)
• Knowledge of Caterpillar product line, customer applications and dealer support and service capabilities
• Customer focused and the ability to influence across multiple levels of the enterprise to gain the respect of senior business leaders
• Ability to work effectively in the global environment with many different cultures represented is critical to the success of this position
• Project facilitation and consensus building
• Technical competence (various software /platforms) Qualtrics preferred
• Ability/experience in focus group moderation
• Project management experience
• Experience with data analysis
• Supplier-side Customer feedback experience

About Caterpillar
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. #Li
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community.