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Form of workAbout Bostik, an Arkema company
Bostik is a leading global adhesive specialist in construction, consumer and industrial markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €2 billion, the company employees 6,000 people and has a presence in more than 50 countries. www.bostik.com
Market Manager
The Market Manager is responsible for the growth and profitability of their designated segment. The Market Manager achieves this through defining clear go-to-market strategies, driving new product developments, and leading all Voice of the Customer efforts. Working collaboratively with the entire Marketing Team and R&D, the Market Manager drives new product developments from the idea to launch stage. The Market Manager works with the marketing communication team to drive demand and lead generation through clear product positioning and differentiation while working with sales to execute the go-to-market price and place strategy to achieve growth targets. The Market Manager works closely with sales to augment market intelligence, clearly communicate go-to-market strategy, and collaborate on go-to-market strategy implementation.
Essential Duties & Responsibilities
Manage and drive sales growth by ensuring product portfolio meets the needs of the market and achieves competitive strategy. – 35%
Drive New Product Development process.
Drive the new product and service ideas generation and selection process
Manage portfolio of new developments to maximize growth according to market strategy
Build the business case for new products and champion through stage-gate process
Clearly define market need-based design criteria for new product developments
Integrate Voice of the Customer activities into new product development including deploying design criteria validation surveys, first look trials, and field trials
Gather market and customer needs through Voice of the Customer and represent the market and customer needs, acting as the Voice of the Customer in all activities
Manage and drive profitability – 30%
Product mix optimization
Feature set and cost optimization
Management of cost saving initiatives
Clearly articulating the feature value of products in the market to drive value pricing execution
Place strategies including target market segments, personas, and optimization of distributor network
Develop and maintain 3-5 year go to Market strategies – 30%
Current state of market including clearly defined market segments and personas
Product including proactively manage product lifecycles
Manage product pricing including gathering insight on competitive price, benchmarking features between products and competitors, and making price change recommendations based on market conditions and segment goals
Conduct annual go-to-market strategy refreshes including gaining support of changes from the business and cascading the update strategy across local functions and global support teams
Drive implementation of go-to-market strategy through collaboration with the business
Subject matter expert providing valuable insight internally and in the industry – 5%
Product subject matter expert to marketing communications, Training, Technical Service and Sales Team
Act as industry expert understanding competitive landscape, economic trends, forecasts and industry regulations and trade factors
Represent Bostik in applicable industry trade associations
Work with the Marketing Communication Manager to finalize competitive product positioning considering market needs, competitive offer, and marketing communication strategies
Contribute to marketing communications planning by clearly articulating the market segment objectives, competitive landscape, and target market/segments
Minimum Qualifications and Education Required
5+ years of experience in sales or marketing in a B2B market
Bachelor’s degree, MBA a plus
Competencies -Knowledge Skills & Abilities
Financial Acumen
Analytical, data driven mindset
Able to effectively organize, prioritize, and delegate work effectively within a team in a fast-paced environment with minimal supervision
Must be able to act independently, while collaborating with a variety of internal and external teams
Leadership skills with experience and comfort in owning cross-functional projects
Ability to move projects from concept to completion
Must be able to travel up to 30% of time
Excellent communication and presentation skills
Strong experience with MS Office: Excel and Powerpoint
Must possess a high sense of critical thinking capabilities
Must be highly collaborative and have a strong sense of teamwork
Must be able to navigate a matrix organization serving multiple segments to optimize engagement in projects to drive results
HES Requirement – All Jobs
-Supports the site HES policy and complies with all regulatory and internal requirements
-Participates in HES activities provided by site management and Arkema Inc. (e.g., Behavioral Base Safety, SafeStart, etc.)
-Supports and promotes the reporting of all health, safety, environmental, near-miss, accident or injury incidents
