Address
Form of workAt Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good.
The Role
The Business Cards and Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product & Brand Marketing team is focused on developing integrated marketing strategies to communicate the value of our various business card and payment products to prospective and existing customers to drive awareness and consideration.
We are looking for a Product Marketing Manager to join our team to lead a talented team of strategists building and delivering end-to-end marketing strategies for our suite of business card and payments products. This person will oversee the development and execution of the product brand positioning and go-to-market strategies working cross-functionally with Product, Brand Creative, Design, Insights, and Channel Marketing teams.
Key Responsibilities:
Lead a team of marketing strategists to develop the core positioning, messaging, and creative concepts to instruct all downstream channels about how the product should exist in the market in order to tell consistent and compelling stories
Partner closely with the Product teams to define roadmaps for the refinement of existing products and the development of net-new product launches leading conversations on product branding and high-level go-to-market strateg
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at larg
Partner closely with Channel Marketing teams to develop and execute integrated campaign strategies that align back to the product’s brand strategy
Oversee the end-to-end creative development with internal creative teams and external agencies to bring Product Marketing strategy to life
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market
Here’s what you’ll need to be successful:
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
Empathetic leadership skills with a focus on coaching and career development for associates
Ability to self-direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Exceptional analytical and problem solving skills
Preference to work on highly ambiguous projects – where you are expected to test hypotheses and stand up best practices that don’t exist today
Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
High degree of comfort bringing ideas to the table that might at first seem absurd – then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning
Confidence to ask hard questions and push into uncharted territories – and not defaulting to the status quo before exploring new paths and quantifying risk / reward
THE BIG THREE:
Whole Brained – equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes
Fearless Leadership – highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory
Collaboration & Influence – ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
Basic Qualifications:
Bachelor’s Degree in Marketing or Business, or military experience
At least 5 years of experience in building and executing marketing strategy
At least 3 years of Product Marketing experience building value propositions and go-to-market strategies to bring new products to market
Preferred Qualifications:
6+ years of Product Marketing experience in a fast-paced, technology-forward culture
1-2 years of leadership experience, managing and developing a team of direct or indirect reports
Demonstrated success in defining and launching insights-driven marketing plans and value propositions in support of product roadmaps and objectives
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
