Manager, Paid Search

Description
Position at GroupM Nexus
Manager, Paid Search
Overview:
Do you thrive in a job with variety and challenge which combines team management with campaign planning and execution?
This position is a 3-pronged role. You will be accountable for the day-to-day management of a client's Paid Search marketing initiatives, managing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s). You will have all the star qualities of a Senior Associate but work more autonomously - usually reporting directly to an Associate Search Director or Director. You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.
Your Impact:

• Lead the day-to-day supervision of client Paid Search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
• Develop positive relationships with search community, vendors and Directors for optimal service levels and results
• Understand the client's product, marketing objectives and digital goals with an emphasis on Paid Search, presenting to clients on regular basis
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Work towards Google Analytics certification.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully-integrated search campaigns
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice

Your Qualifications:

• A Bachelor's Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience
• A minimum of 2.5 years of Paid Search campaign management experience
• Experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• You are an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share)
• Bid Management tools (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
• Experience meeting with and delighting clients is essential
• Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
• Enjoy working in a dynamic and collaborative environment

About Wavemaker:
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients globally to help them grow and shape their consumers' brand decisions and experiences through media, content, and technology.
We have one single attitude - Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:

• The deep Knowledge we have of our clients' business
• The confidence to Challenge what's gone before
• The Support to go further than we thought possible

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.