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SalaryJob Location: Hershey, PA
Hershey preferred, but open to remote (close to major airport)
ROLE SUMMARY:
The Omnichannel Marketing Manager for the C-Store Channel is a pivotal member of the HSY Sales team responsible for the development and implementation of loyalty, digital and in-store Shopper Marketing programs to grow sales, profits, and market share for Hershey and our C-store customers.
- Lead development and execution of Omnichannel Marketing programs. Includes managing digital media, Retailer Media, merchandising, creative briefs, and other custom content.
- Provide thought leadership to C-Store sales team on activation, loyalty programs, and digital fundamentals working closely with CSEs to bring best practices to their retailers.
- Collaborate with Hershey’s CSE’s and/or customers to identify and execute with excellence Shopper Marketing programs that tie to innovation launches, or key tentpole events (such as March Madness/Fall Football) that leverage Shopper insights to increase conversion, build baskets and enhances experience
- Manage point of sales materials creation for retail team to utilize in C-Store working closely with sales planning to identify opportunities to drive incremental demand on key AMP programs and shippers
- Assist in the testing, management and measurement of retail media campaigns to determine effectiveness
- Manage the annual merchandising plan with Merch COE, brief creative agency, route and influence final merchandising with customer, assist in managing top and bottom-line impact to Hershey
- Develop and manage integrated program timelines as well as shared files for tracking projects and programs
- Translate data insights into demand generation. Collaborate with sales, category strategy and insights teams to make fact-based recommendations for merchandising, marketing, and promotional opportunities.
- Meet with customers regularly in collaboration with CSE’s to formulate and execute annual plans
Education: Bachelor’s degree required
Experience: 5 years sales and/or marketing experience required, some customer facing experience a plus
- Knowledge of retail sales and application of brand strategies
- Ability to operate in an ambiguous environment. Strong problem solving and project management skills, proven ability to work on multiple assignments at once.
- Proficiency: MS Office including Excel, PowerPoint. Clear communication and presentation skills.
- Travel 20% of time
#LI-AM1
#LI-Remote
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).
