Job Description
- Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
- Plan, execute and evaluate sales, promotions, and marketing of brands
- Deliver marketing brand plans to management teams
- Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meetings with SGWS leadership
- Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
- Set program objectives and measure ROI with a KPI scorecard
- Ensure brand pricing and gross profit are aligned to strategy by channel
- Oversee funds related to local marketing and brand planning
- Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
Additional Primary Responsibilities:
- Ensure brand pricing and gross profit are aligned to strategy by channel
- Oversee funds related to local marketing and brand planning
- Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
- Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
- familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
- Support POS / VAP planning and buys
- Coach, direct, and counsel team on overall performance; define expectations and monitor progress
- Attract, retain, and motivate the team to maintain an engaging work environment and ensure sound policies and procedures are adhered to
- Perform other job-related duties as assigned
Minimum Qualifications:
- Bachelor’s degree in a related field; or an equivalent combination of education and experience
- Five years of relevant experience
- Able to obtain and meet industry licensing requirements as needed
- Must possess a valid driver's license and secure and maintain auto-liability insurance by state laws
- Overnight travel as required
- Good knowledge of Commercial Finance and Pricing practices
- Knowledge of applicable state regulations and adult beverage market dynamics
- Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
- Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
- Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
- Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
- Strong analytical, verbal, and written communication skills
- Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
- Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
- The critical nature of this job may require extended hours, overtime, and weekends
- May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs
EEO Statement:
About Southern Glazer's Wine & Spirits:
Southern Glazer's Wine & Spirits is the largest distributor of beverage alcohol in North America, and proud to be a multi-generational, family-owned company. Southern Glazer’s has a proud history of consistently delivering impeccable service in 44 states, plus the District of Columbia, and Canada. It’s all made possible by our employees. Our careers focus on delivering a captivating and rewarding experience. Challenging our colleagues every step of the way, we provide the tools for them to grow, succeed and accomplish both their personal and professional goals. Together, we can deliver the highest quality service for our suppliers and our customers while we put you on the career path you’ve been looking for.Southern Glazer’s is nationally recognized by its supplier partners as well as by its customers for its state-of-the-art distribution capabilities and its leading-edge information technology. We also believe in the importance of giving back, being a socially responsible corporate citizen and making generous contributions to national, state and local charitable organizations.