Manager, Multicultural, Partnerships & Experiences

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

Job Description

The Manager of Multicultural, Partnerships & Experiences will be responsible for leading the creation of creative platforms, content and experiences that put the brand at the forefront of culture, while building long-term meaningful connections with the highly multicultural Gen Z audience.

This individual will have a track record of leading the creation of ideas that build the brand and drive sales/traffic. This individual knows how to get great work out of agencies and has a pulse on culture.

This role will report into a director and sit on a team that collectively owns the marketing strategy for multicultural audiences in the US, as well as major brand partnerships and experiences such as 23XI and McDonald’s All American Games.

Responsibilities

• Develop annual strategic approach for one (or more) multicultural segment and/or brand partnerships
• “Quarterback” an internal squad of cross-functional experts (Media, Comms, Social, Digital, Consumer Insights, etc.) to deliver against the strategy
• Cultivate a highly collaborative working environment amongst cross-functional teams and inter-agency teams
• Integration of an idea across the marketing ecosystem, motivating agencies and partners to consistently bring their best thinking
• Identify areas to elevate the strategy and source ideas that both build emotional connections and drive restaurant traffic
• See ideas through with passion from strategy and briefing to content development and the execution of experiences
• Collaborate with Local Cultural Engagement team to ensure strategic alignment and appropriate updates to relevant stakeholders across the system
• Keep a pulse on emerging trends and platforms that offer new ways for the brand to maintain a modern, relevant presence in culture.
• Empower the ongoing measurement and evaluation of engagement efforts to apply findings to future initiatives.

Qualifications

 

• Bachelor's degree or equivalent experience
• Strong written and verbal skills, including live feedback discussions
• Experience working on content development from briefing to execution
• Experience working in experiential or activations
• Experience in multicultural marketing and passion for the multicultural consumer
• Experience on content and experiential on large brand campaigns a plus
• Bilingual a plus

Additional Information

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.