Manager, Media Planning (Remote)

The Manager, Media Planning, is responsible for planning and actively managing the digital marketing and media budget. This role will make recommendations on marketing spend to drive the marketing strategies, achieve sales, and acquire new customers. They will develop comprehensive media plans for online video, display, programmatic, native, and select CTV advertising campaigns across various platforms and channels. In addition, you will be responsible for the success of the affiliate media channel and manage the relationship with the affiliate media agency and key affiliate publishers. The Marketing Planning Manager will serve as the dedicated point of contact for alignment, communication, and escalation to improve operation scalability across digital media channels to support overall company goals. They will support strategic, operational, and financial planning activities to ensure decisions are in line with company goals and strategies.
Job Functions
Plan and actively manage the digital marketing budget for given areas of responsibility
Report regularly on the effectiveness of digital marketing activities, make recommendations to the merchant and marketing teams to drive and deliver improved results, set goals and monitor performance
Utilize digital media tools and analytics platforms to track campaign performance, analyze data, and produce meaningful reports that inform future strategies
Coordinate with media vendors and partners to negotiate media buys, manage budgets, and ensure high quality placements.
Present strategic media plans and performance insights to senior management and key stakeholders
Manage deadlines and workflow (calendars, budgets, meetings) while prioritizing tasks based on client deadlines and requests while maintaining quality and consistency of deliverables
Strategize, plan, and execute affiliate media campaigns to meet marketing goals including tracking and analyzing performance daily, monthly spend budgets, and forecasting the business to ensure top conversion rates
Build and maintain strong relationships with media agencies, vendors, and cross-functional teams including marketing, creative, finance, and analytics
Position Contribution Level :
Intermediate
Minimum Education & Experience:
BA or BS degree in Marketing or Business
5 to 8 years of retail digital marketing experience
Additional experience in Marketing, Merchandising, Finance, Planning, Field, or agency work a plus
Preferred Education & Experience:
MBA preferred
Department store or big box retailer with fashion and promotional driven environment
Knowledge & Skills
Follows digital media and technology advancements to continuously improve planning methodologies and campaign innovation
Good business instincts supported by superior analytical, administrative, and communication
Ability to identify growth opportunities, convince others to follow lead, manage execution and objectively report on result
Excellent communication skills including business writing, deliverable decks, communicating strategies, verbal presentations, and visual storytelling
Proven self-starter with a strong sense of initiative and urgency
Strong analytical skills with Excel and other MS Office suite, managing data, reporting
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