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Manager, Marketing (L'Oréal Professionnel Hair Color)
New York, NY, New York
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Permanent
New York, NY, New York
Marketing
Full - Time
23-Jan-2024
Job Title Manager, Marketing – L’Oreal Professionnel Hair Color
Division: Professional Products Division
Location: Hudson Yards, NY
Reports To: Director, Marketing – L’Oreal Professionnel Hair Color
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products , our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Learn:
Join the team that brings technology and innovation to every salon, and inspiration to a community of hair professionals who are at the core of the L’Oréal Professionnel brand – hair tech that elevates you. The Hair Color Marketing Manager will lead all marketing and brand initiatives in line with established strategic corporate goals for the brand. The Manager will lead the end-to-end execution of product launches on all assigned brands, including product development, claims validation and testing, as well as create sharp commercial plans in partnership with cross function team to drive growth in strategic retail channels.
Develop and ensure execution of strategic marketing plans to build profitability and grow market share in permanent Hair Color category; Identify and design business strategies to accomplish brand goals.
Collaborates with Education, Sales, R&I and Legal on refining new ideas and bringing concepts and innovations to market
Initiates new product strategies, including the positioning, formulation, packaging, advertising, merchandising, and pricing for permanent Hair Color businesses, iNOA and Majirel.
Repositions existing brands to stimulate consumer demand
Develop and ensure execution of strategic marketing plans to build profitability and grow market share; Identify and design business strategies to accomplish brand goals.
Oversee and manage the marketing budget and P&L category.
Represent categories for cross-functional strategic and update meetings to include new product development, print and package, education, brand updates, operations and presentations.
Direct and ensure accurate forecasting of the brand / business.
Develop strategic Promotional Calendar through collaborative effort with category leaders to drive sales and maintain effective brand image and innovation.
What We Are Looking For:
Required Qualifications:
Bachelor’s Degree in Marketing or Business related function required; MBA preferred.
3-5 years of brand management experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses.
Exceptional financial acumen required including experience with budgeting and P&L management.
Effective communication skills, language skills a plus.
Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
Strong execution, leadership and consensus building/decision making skills.
Ability to travel domestically periodically (25%).
What’s In It For You:
Salary Range: $100,400-143,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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