Manager, F&B Marketing (Food)

The Manager, F&B Marketing (Food) plays a pivotal role in leading the day to day marketing initiatives in the food category across AMC Theatres brands. This position is responsible for managing strategic food partnerships, overseeing creative agency activities, and ensuring the successful execution of marketing campaigns and promotions. Additionally, the Manager collaborates closely with F&B Operations and external vendors to drive revenue through menu selections, promotions, and merchandising efforts.

Do you speak in movie quotes? Have a movie moment that changed your life? If you love all things movies, you may be a perfect fit for our team!
AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.
What you’ll be doing:

• Develop and manage branding and marketing campaigns for various food offerings including DINE-IN, Feature Fare, CLASSIC, hot foods, AMC Cinema Sweets, including promotions and combos, with internal and external partners.
• Collaborate with F&B Operations and vendors on menu selections, research, positioning, testing, and financial models designed to drive F&B revenue.
• Develop and manage merchandising plans for packaging and display of food menu, including line items and ad pods for digital menu boards, website, and print.
• Manage technology promotions and visual displays of mobile ordering and F&B kiosks to drive F&B incidence and revenue.
• Solicit and manage co-op funding for menu promotions, while also handling reconciliation of invoices and budget management.

What we need from you:

• Bachelor’s Degree in marketing, advertising, or a related field; or commensurate experience.
• 3+ years of marketing experience including at least one of the following:
  • Client service/project management managing multiple partners and projects.
  • Food service/multi-unit restaurant marketing & branding.
• Understanding of marketing principles, consumer insights, and digital paid media platforms.
• Knowledge of the motion picture exhibition industry, entertainment, or related industry’s marketing challenges.
• Proven record of executing strategic marketing initiatives with a sense of urgency and ability to meet deadlines.
• Strong proficiency in MS Office applications and excellent written and oral communication skills
• Ability to build and maintain strong working relationships with internal and external partners.
• Capability to analyze attendance and F&B revenue trends and translate analysis into future recommendations and forecasts.

What we also value (preferred):

• Entertainment or theatre exhibition experience.
• Experience creating menu promotions designed to drive revenue.
• Merchandising, packaging, channel marketing experience.
• Proven ability to craft marketing briefs and plans, as well as exposure to budget/invoice/billing management.
• Experience with cost/benefit analysis to demonstrate ROI.
• Experience in project management/ownership
• Strategic planning skills.
• Experience in planning and providing direction for photoshoots (food shoots, lifestyle/environment shoots).

AMC team members enjoy a very competitive benefits package including a hybrid (remote/in-office) schedule for most positions, accrued vacation/absentee time, medical/dental/vision coverage, 401(k) match, an open and casual work environment equipped with Coca-Cola Freestyle machines, half off eats and drinks at the theatre, and most importantly for us movie people…FREE movies at any of our 600+ theatres nationwide!
AMC’s company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company’s success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes.
We appreciate your interest in AMC and look forward to seeing you at the movies!
AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.

AMC amazing. That’s the promise we deliver to nearly 35,000 associates, 240 million guests domestically, and 350 million guests worldwide each year. AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres. We focus on delivering friendly, superior service to our guests. We lead by example, have fun, and give back to the communities in which we live and work. If you feel motivated and energized by our culture, and if you can name your three favorite movies in the next 30 seconds, then AMC may be the right place for you. We offer competitive compensation, excellent benefits, and an environment that encourages teamwork, inclusion, collaboration, and results.

Product Marketing

One AMC Way

11500 Ash Street

Leawood

Kansas

66211

Full Time

SALARY

No

26999BR