Manager, Brand Marketing

Our Story
We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That's in our DNA.
But, we know it's not only about the clothes-it's about the feeling it gives the people who wear them, whether they're confidently giving a presentation in a well-tailored suit; basking in long salty beach days in vibrant, colorful sun-soaked swimsuits, or joyfully re-discovering their favorite Rollneck sweater in their closet again and again, season after season.
And ultimately, it's about helping our customers be the best, most authentic versions of themselves.
And that's what we're after, to inspire people's lives and style.
Whether you're a customer or a part of our crew, we put people first. We're proud to have been recognized as an industry leader in:

• America's Greatest Workplaces for Diversity (Newsweek, 2023)
• America's Greatest Workplaces for Women (Newsweek, 2023)
• Best Employers for Diversity (Forbes, 2022)
• Best Employers for New Grads (Forbes, 2022)
• Best Place to Work for LGBTQ+ Equality (The Human Rights Campaign Foundation, 2022)

The Role + Purpose:
The Manager of Brand Marketing is responsible for planning, implementing, managing and monitoring our brand's marketing campaigns to align with brand goals & vision . This position requires creativity, attention to detail, and effective project management. A self-motivated individual with a broad understanding of branding, brand recognition, proven marketing strategies, audience engagement, and marketing communication best practices.

• Facilitate scaling J.Crew Factory brand awareness through various marketing channels and initiatives
• Work with marketing and creative team to create and implement brand campaigns, whilst designing and implementing social media and influencer strategy to support
• Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives , day-to-day management of social media accounts / campaigns
• Measure, track and analyze marketing project effectiveness to determine the return on marketing investment.
• Develop robust influencer and content creator program, leveraging one-to-one relationships or vendor networks
• Create actionable plans to both build, grow and maintain followers across J.Crew Factory social media (i.e. Instagram, TikTok, Facebook)
• Monitor the competition and be aware of market changes and developments. Act as the advocate of social, digital and emerging media integration within the Company, influencing overall site and business strategies.

Qualifications:

• BA required
• Experience in brand and social media marketing with demonstrated subject matter expertise in social, digital and emerging media platforms.
• Advanced knowledge and understanding of social, digital and new media platforms, including technology, customer experience and integration across marketing touch points.
• Strong project management and organizational skills.

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We're always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That's why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $97,600.00 - $122,000.00
At J.Crew Group (JCG) we aim to pay competitively for our company's size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group's competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.