AddressDescription
Johnson & Johnson Innovative Medicine is searching for a Manager, Advanced Analytics - Digital Engagement to support the Immunology commercial organization based in Horsham, PA.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/ .
The Manager, AA Digital Engagement will work as a member of the Customer AI Products and Strategy (CAPS) team and play a key role in driving the evolution of our business to meet evolving customer needs and improve customer experience. The ideal candidate has deep knowledge of digital marketing channels, a practical understanding of AI/Machine Learning techniques, is a self-starter, and can adjust quickly to changing needs and priorities.
Key Responsibilities:
- Drive clear and effective business translation of Digital AI products between business and technical stakeholders
- Collaborate with partners across AI Product, Marketing, Sales and Omni Channel Strategy to incorporate market research, brand strategy, and competitive intelligence into Digital AI products
- Collaborate with Marketing, Media excellence, and Omni Channel Strategy teams to craft media investment strategy based on output from predictive models
- Oversee the critical processes and resources that drive digital AI products in Immunology. This includes leading contracted resources, prioritizing product enhancements, continuous process improvement/automation, and conducting quality checks on outputs
- Lead development and communication of A/B testing to determine impact of Digital AI products on marketing campaigns, specific tactics, or content
- Uncover “critical moments” along a customer's journey for marketing intervention using common sources of commercial pharma, consumer, and census data
Qualifications
Experience and Skills:
- Intellectual curiosity and passion to learn new things!
- Proficiency in practical application of predictive modeling and demonstrated ability to translate technical findings for non-technical audiences required
- Skilled in data extraction and summarization from large datasets using SQL and basic statistical analysis using preferred languages (i.e., Python, SQL, R) required
- Demonstrated understanding of omnichannel marketing, especially within the pharmaceutical industry highly preferred
- Experience analyzing campaign performance across channels (e.g. streaming, display, email, web) using tools like Google analytics, Veeva, and Salesforce and communicating results & recommendations to improve impact highly preferred
- Experience advising marketing investment to improve returns across different promotional channels highly preferred
- A minimum of 5 years of relevant business experience in digital marketing, analytics, management consulting or related field is required
- A minimum of a Bachelor Degree is required, Masters preferred.
Other:
- Ability to travel up to 10% domestically
- The anticipated base pay range for this position is between $113K to $170K USD
Thriving on a diverse company culture and celebrating the uniqueness of our employees, we are committed to inclusion. We are proud to be an equal opportunity employer.
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
