It's an exciting time to be joining Licensing Matters Global ("LMG"). The Company continues to add best-in-class brand partners to its licensing portfolio. Currently, Buzzfeed / Tasty, Shure, Harvard, Yale, European Space Agency, P&G China, Shell Brands International, Peugeot Freres Industrie, and other industry leaders utilize LMG expertise to identify ways of leveraging their brand's equity worldwide and deepening the connection with their consumers. After setting a ferocious pace, winning contracts from some of the biggest corporate brands, we are entering a new phase; we need to reach out to a broader audience to promote the availability of the brands we are representing to secure additional licensees.
LMG is seeking a Licensing Sales Manager to support our licensing programs with an emphasis on securing and managing licensing partnerships for our corporate brands. The position will participate in developing and executing strategic licensing programs for new and existing clients. Responsibilities include researching product categories, pitching prospects, negotiating deal terms/contracts, and financial reporting program results. The position will be responsible for managing day-to-day tasks required to meet and exceed the client's goals and objectives. Prior Licensing Sales (ideally corporate), marketing, advertising, brand strategy experience, and a proven ability to create and sustain strong business relationships are required.
ESSENTIAL JOB FUNCTIONS
- Business prospecting, including introductions to potential licensors.
- Engage in research and due diligence to identify new licensees and new product categories.
- Follow-up on inquiries & requests from potential & current licensees.
- Execution / implementation of trade & consumer communications/events (e.g., Licensing Expo preparations).
- Work across multiple assigned brands, building trusted relationships with our licensing partners and all internal partners.
- Support development of business opportunities with licensors ranging from entertainment studios to corporate and digital brands.
- Help implement comprehensive long/short term business plans to meet and achieve monthly, quarterly, and annual sales and marketing targets.
- Review, coordinate, and, if necessary, approve the submission of product designs or promotion layout submissions.
- Geographic responsibilities are not limited; however, as the Company grows, employee's duties may be limited to EMEA.
- Direct manufacturing opportunities to Maxx Group Global affiliate, Maxx Marketing, and help develop their client base.
- Other duties as assigned.
QUALIFICATIONS AND REQUIREMENTS
- A high-powered sales/marketing orientated individual with highly developed brand management skills, coupled with excellent leadership and managerial skills.
- Hard goods licensing experience and established contacts with licensees and retailers in DIY, consumer appliances, and electronics equipment.
- Strong working knowledge of global licensing markets is required with 3 to 5 years of relevant experience.
- The candidate should be able to communicate well with people at all levels.
- The person should have an excellent business sense and be a strategic thinker with hands-on attributes.
- They should possess a clear understanding of corporate, lifestyle, entertainment, and sports properties as a marketing tool in the retail and promotions environment and their effective translation to tangible products and promotions.
- Experience with IP Licensing software for contract and rights management, digital asset management, product approvals workflows, and royalty tracking.
- The ideal candidate will have an MBA degree with a background in business studies, marketing, or brand management.
- Fluent English is essential; Fluency in Spanish or Portuguese is a plus.
KEYWORDS
#licensing, #brand licensing, #corporate licensing, #entertainment licensing, #strategy, #research, #bizdev, #marcom
All your information will be kept confidential according to EEO guidelines.