Lead Social Media Manager

Classy, an affiliate of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $5 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.

As Classy's Lead Social Media Manager, you will be responsible for developing, implementing, and managing our Social Media strategy. You will leverage your extensive experience to drive engagement, brand awareness and perception, and growth across multiple social platforms. You'll also work closely with the brand and communications team to develop a Social Media strategy for Classy's leadership team-- elevating their social presence and proactive dialogue in relevant and impactful online conversations. 

• Social Media Strategy: Develop and execute a comprehensive Social Media strategy to align with company goals and objectives.
• Content Creation: Create and curate engaging and shareable content that resonates with our target audience. 
• Platform Management: Manage and maintain the company's presence on Social Media platforms, including but not limited to Facebook, Instagram, LinkedIn, and more.
• Audience Engagement: Build and nurture a strong online community, engage with followers, and promptly respond to comments, messages, and industry posts.
• Analytics and Reporting: Monitor and analyze Social Media performance, providing insights and recommendations to enhance engagement and reach.
• Campaigns and Promotions: Plan, execute, and optimize Social Media campaigns that ladder up to specific initiatives and KPIs throughout the year. 
• Stay Current: Stay up-to-date with industry trends, Social Media best practices, and emerging platforms to ensure our strategies are cutting-edge. Elevate trending and timely nonprofit topics and conversations to the larger team.
• Team Collaboration: Work closely with the marketing team to ensure Social Media initiatives align with broader marketing efforts while also working cross-functionally with our GoFundMe partners on collaboration during crisis response moments.

• This position requires the candidate to be based in San Diego. While the candidate can work remotely, the role requires the candidate to be present to work on projects at Classy's San Diego headquarters.
• Bachelor's degree in Marketing, Communications, or a related field.
• 6-8 years of experience in Social Media management, with a proven track record of success.
• Strong understanding of Social Media platforms, algorithms, and best practices.
• Proficiency with Social Media management tools and analytics platforms.
• Exceptional written and verbal communication skills.
• Creativity and an eye for design to create scroll stopping, visually appealing content.
• Strong analytical skills to interpret data and make data-driven decisions.
• Ability to manage multiple Social Media accounts simultaneously.
• Crisis management and problem-solving skills.
• Strong leadership and teamwork capabilities.
• Desire to intimately know and understand the nonprofit sector as a whole and Classy's nonprofit customers

• Prior Social Media experience in the nonprofit sector-- whether that's working firsthand for a nonprofit or working within the broad nonprofit tech space or a deep understanding of the social sector as a whole 
• Familiarity with key marketing tools including but not limited to SproutSocial, Marketo, Salesforce, and Asana
  

• Market competitive pay
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions. 
• 401(k) retirement plan with company matching
• Hybrid workplace with fully remote flexibility for many roles
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses
• A variety of mental and wellness programs to support employees   
• Generous paid parental leave and family planning stipend
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
• Learning & development and recognition programs
• Gives Back Program where employees can nominate a fundraiser every month  for a donation from the company
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups
• Your work has a real purpose and will help change lives on a global scale.
• You'll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 
• We live by our core values: consider everything, do the right thing, spread empathy, delight the customer, and give back.
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!
• Our commitment to Sustainability. Classy exists to create a more inclusive and sustainable world for all. 

Classy is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work.

The total annual salary for this full-time position is $110,000 - $155,000 + equity + benefits.  As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. 

Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

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