Lead Product Marketing

Job Overview

Job Description:

Design, develop and implement customer lifecycle, growth and retention programs for products and services within the AT&T portfolio.

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. 

Key Roles and Responsibilities:

Responsible for the success of a group of products across the customer lifecycle.

Responsible for implementation of marketing strategies to retain existing customers and deepen customer relationships.

Manages how campaigns come to life for the existing customer base, including coordinating messaging, segmentation, reach and results across all tactics.

Goals include upgrading and retaining products across the AT&T portfolio.

Strategically identifies target audiences through segmentation to create effective marketing campaigns.

Responsible for ensuring marketing efforts are directed towards the right audience, maximizing the impact and efficiency of campaigns.

Typically viewed as product owner throughout the life cycle.

Conducts multi-year product plans to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.

Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.

Provides continuing product surveillance and management of established product to attain financial objectives.

Accountable for revenue attainment and profitability.

Leads cross functional teams in presentation and resolution of marketing deliverables as needed.

Provides readout to leadership level regarding products and plans as assigned.

Acts as team lead as needed to provide leadership to less experienced

professionals.

Considered an expert within the discipline.

Education: Typically requires a bachelors degree.

Experience: Typically requires 6+ years of experience in similar area of responsibility.

Supervisory: No

Our Lead Product Marketing Managers earn between $143,800 & $215,800 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected.

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Ready to join the team? Apply today!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.