AddressBecome a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Global Digital Marketing offense delivers disruptive digital strategies to enhance brand concepts in service of our greater vision of making athlete dreams real.
WHO WE ARE LOOKING FOR
In this context, the word “football” refers to soccer as known in North America.
We’re looking for a Global Digital Marketing Lead who will lead fresh and distinctive digital strategies and plans that expand Nike’s brand connection and influence across the world of Football (known as Soccer in North America). The ideal candidate is deeply passionate about the game and has a strong vision for how Nike football can foster digital innovation, inspiration and connection, to enhance engagement with football consumers worldwide. Extensive experience in Digital Marketing, a proven track record of leading transformative initiatives in consumer engagement, preferably within football, and a willingness to take calculated risks are essential for excelling in this role. A profound understanding of the Gen Z football consumer and an affinity for the (digital) environments where they engage with the game – from Nike’s owned platforms (nike.com & apps) to social media to new & emerging frontiers of consumer engagement – are also crucial.
WHAT YOU WILL WORK ON
This role will define and lead Global Digital Marketing plans to make athlete dreams real, delivering disruptive ideas to drive consumer engagement with Nike Football and orchestrating digital experiences to drive growth for Nike Football footwear and apparel, putting the football-obsessed consumer at the center. This includes managing end-to-end Digital Marketing content and journey briefs, as well as driving transformative digital initiatives from ideation to strategy to execution in partnership with key global football team members and GEO’s.
WHO YOU WILL WORK WITH
We’re an inclusive, innovative, and passionate team. You will report directly to the Global Digital Marketing Director of Nike Football. You will partner closely and collaboratively with Global Brand Management, Integrated Media, Social, Comms, Sports Marketing, Creative, and Business leads, in Global as well as with Geography partners in North America, APLA, Greater China, and EMEA. As needed, you will manage agencies and partners to bring strategies to life.
WHAT YOU BRING
You will bring a desire to be part of a fast-paced, high-energy, skilled team of digital marketers who have a passion for football (soccer) and crafting meaningful connections between consumers and the Nike brand.
- Bachelor's degree or equivalent combination of relevant education, experience, and training.
- A deep understanding of the football consumer and an affinity for the (digital) environments where they engage with the game.
- 5 years of experience driving Digital Marketing at a global, geo, and/or city level.
- Able to identify digital innovation opportunities in football and lead the development of initiatives from strategy to delivery that enhance brand presence and engagement in these areas.
- Proven track record of leading transformative initiatives in digital consumer engagement, preferably within football.
- Strong understanding of full-funnel Digital Marketing strategies and how to collaborate cross-functionally with brand management, creative, paid media, retail, social & comms.
- Strong analytical skills and proven capability to use data to drive business & marketing decisions.
- Effective communicator, both written, verbally and through formal presentation of plans.
- Great interpersonal skills and teamwork mentality and ability to partner well with many different specialists.
- Experience managing agencies and third-party vendors.
- A strong sense of personal accountability, a bias for action, and an ability to work autonomously.
- Genuine passion for the game of football and the culture that surrounds it.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
