Address
Form of workPassion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.
We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.
Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.
As part of a summer-long initiative, develop and present to stakeholders a data-backed merchandising plan to increase conversion on specified categories on the Wilson Family of Brand sites. This merchandising and Product Data plan will require the intern to develop actionable recommendations to improve the online retail experience for consumers, focusing on optimizing the consumer path to purchase and increasing conversion rate on the Wilson Family of Brand websites:
Improve Category Conversion Rate: Analyze the path analysis to identify where in the journey the consumer is abandoning their purchase intent. Using industry benchmarks and a competitive analysis, provide recommendations on how to improve product conversion and overall UI/UX optimization.
Optimize Product Data to Improve UI/UX: Complete a competitive analysis of specific categories to identify data opportunities to improve overall UI/UX on the Wilson Family of Brands sites. Working with the Business Units, scope and manage filling these data gaps, providing pertinent information needed for the consumer’s purchase decision.
- Consumer Research
- Competitor Analysis of shopping journeys
- Recommended testing or improvements
- Test scenarios
- Analyze and report out on results
Our candidate will major in Marketing, Computer Science or Business
Qualifications for our candidate will expereince in:
- Product data audit
- SEO optimization/implementation
- synthesizing traffic trends (exit pages, etc)
- UX/UI/Merchandising opportunities
Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.
