Address
Form of workPosition Title: Integrated Strategy Director, The Mix
Location: New York, NY
Careers that unlock the magic of human connection
Who we are
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!
At Pernod Ricard, your safety and well-being are our top priority. As of December 1st, 2022, Covid vaccinations will not be required of new and existing employees, but we strongly encourage everyone to follow local public health recommendations, including keeping vaccinations up to date.
The salary range for this role, based in New York is $166,200 to $207,800, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.
POSITION SUMMARY:
The Integrated Strategy Director will sit within The Mix U.S. and play a crucial role in accelerating creative excellence and effectiveness across the portfolio. There are several aspects of this role, all of which will scale and evolve over time. Primary responsibilities will focus on developing upstream relationships with internal cross-functional teams to advance personalization at scale, deliver better media to shelf thinking and find ways to close local gaps across the path to purchase.
As The Mix enters its second full year in operation, it is moving from a build and scale mentality to entrench itself as a trusted strategic partner. Success to date has yielded increased demand and breath of work requiring enhanced capabilities. The Integrated Strategy Director will look to build strong relationships with creative partners and brands, purposefully innovate to stay one step ahead of new opportunities and support the Head of Content Strategy & Activation in delivering repeatable success that educates and inspires the organization and the industry.
KEY RESPONSIBILITIES:
JOB REQUIREMENTS:
The role requires a motivated self-starter, confident at the intersection of media and creative to aid in development of both near-term demand while also looking for future-facing opportunities. Candidates must possess a deep understanding of the creative process and be well versed in all touchpoints, digitally native, retail-savvy, e-commerce fluent and have experience with Dynamic Content Optimization (DCO) and contextual targeting. The ideal candidate is a motivated self-starter with strong interpersonal skills, able to collaborate effectively across functions bringing fresh perspective, proactive solutions and a strong creative point of view.
Education: Minimum Bachelor's degree (or equivalent)
Experience / Background:
Life and perks at Pernod Ricard
Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.
Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.
Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.
Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.
Our hybrid work style
At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.
Plus, great benefits and perks to toast to a life filled with support including:
And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Job Posting End Date:
Target Hire Date:
2023-11-30
Target End Date:
Location: New York, NY
Careers that unlock the magic of human connection
Who we are
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!
At Pernod Ricard, your safety and well-being are our top priority. As of December 1st, 2022, Covid vaccinations will not be required of new and existing employees, but we strongly encourage everyone to follow local public health recommendations, including keeping vaccinations up to date.
The salary range for this role, based in New York is $166,200 to $207,800, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.
POSITION SUMMARY:
The Integrated Strategy Director will sit within The Mix U.S. and play a crucial role in accelerating creative excellence and effectiveness across the portfolio. There are several aspects of this role, all of which will scale and evolve over time. Primary responsibilities will focus on developing upstream relationships with internal cross-functional teams to advance personalization at scale, deliver better media to shelf thinking and find ways to close local gaps across the path to purchase.
As The Mix enters its second full year in operation, it is moving from a build and scale mentality to entrench itself as a trusted strategic partner. Success to date has yielded increased demand and breath of work requiring enhanced capabilities. The Integrated Strategy Director will look to build strong relationships with creative partners and brands, purposefully innovate to stay one step ahead of new opportunities and support the Head of Content Strategy & Activation in delivering repeatable success that educates and inspires the organization and the industry.
KEY RESPONSIBILITIES:
- Drive the quality, effectiveness and impact of portfolio-wide creative content being created by The Mix in support of Brand Marketing, Commercial & Field Marketing
- Co-lead the advancement of Personalization @ Scale in collaboration with OmniMedia
- Work closely with external platform partners to champion built for platform content & upskill marketing organization.
- Partner with Head of Content Strategy & Activation to evolve in-house Agency credentials & socialize across organization.
- Identify diverse ways to measure Agency impact, collaborating with stakeholders across Insights & Analytics, Omnimedia, Brands & other key customers.
JOB REQUIREMENTS:
The role requires a motivated self-starter, confident at the intersection of media and creative to aid in development of both near-term demand while also looking for future-facing opportunities. Candidates must possess a deep understanding of the creative process and be well versed in all touchpoints, digitally native, retail-savvy, e-commerce fluent and have experience with Dynamic Content Optimization (DCO) and contextual targeting. The ideal candidate is a motivated self-starter with strong interpersonal skills, able to collaborate effectively across functions bringing fresh perspective, proactive solutions and a strong creative point of view.
Education: Minimum Bachelor's degree (or equivalent)
Experience / Background:
- 10 years of experience working in an agency or within Client/Brand organization.
- Digitally native expert who understands all touchpoints, platforms & consumer behaviors
- Expertise in marketing & advertising effectiveness principles; a champion of consumer-centricity
- Experienced working in highly matrixed organizations & across large portfolios of brands
- Proven track record of delivering strategic insights & distilling information for a variety of audiences. Able to effectively communicate in both verbal and written form to influence decisioning.
Life and perks at Pernod Ricard
Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.
Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.
Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.
Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.
Our hybrid work style
At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.
Plus, great benefits and perks to toast to a life filled with support including:
- Competitive compensation including performance bonuses
- Domestic & international career development opportunities
- Competitive paid time off plan + wellbeing days
- Medical, dental, vision and life insurance
- Product allowance to enjoy on Pernod Ricard products
- Gym reimbursement
- Employee Assistance Program
- BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.
And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Job Posting End Date:
Target Hire Date:
2023-11-30
Target End Date:
