Influencer & Affiliate Marketing Specialist

Overview:

Otter Products is currently recruiting an Influencer & Affiliate Marketing Specialist to join our Social Media Marketing team. This role can be based at our Fort Collins, CO headquarters with a hybrid schedule.

As the Influencer & Affiliate Marketing Specialist, you will assist the Social Media Marketing team in building a robust network of creators, influencers, affiliates, and brand ambassadors to expand Otter Product’s social influence and brand relevancy. In this role, you will have the opportunity to build strong external relationships, create a community that represents Otter Product’s values, and drive social commerce across a variety of platforms. You will work side-by-side with our Sr. Manager, Social Media Marketing to revitalize our influencer marketing strategy and grow our TikTok Shop Affiliate Marketing program. You will be dedicated to expanding our brand’s social reach, inspiring product consideration through seeding efforts, and converting new consumers through crafted influencer and Affiliate Marketing tactics.

If you have a passion for the creator economy, the spark to craft meaningful brand relationships, and the drive to power authenticity in the social space, this is the opportunity for you!

About Otter Products: Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.com Responsibilities:

• Assist in the development and execution of an always-on organic influencer marketing strategy to continue to build brand equity while increasing brand relevancy and desirability.
• Manage and execute always-on organic influencer seeding via mailer development and send-outs.
• Develop strong relationships with content creators and influencer partners and identifying new partners that fit program objectives.
• Support paid influencer campaign execution by assisting in vendor management, briefing, influencer selection, concept review, content ideation, product send-outs, and troubleshooting.
• Work closely with the Sr. Manager, Social Media Marketing on cross-branded activations to ensure best-in-class standards for co-branded influencer partnerships.
• Drive social commerce opportunities by executing end-to-end TikTok Seller Center Affiliate campaigns, including campaign set-up, management, talent selection, product seeding, and reporting.
• Regularly analyze affiliate performance data to identify trends and areas for improvement.
• Draft and manage affiliate agreements to ensure expectations are clear and compliance is maintained via TikTok Seller Center
• Partner cross-functionally with creative, content, product, paid media, e-commerce, finance, legal, customer service, and sales operations to ensure influencer marketing & social commerce activities align with company strategy, branding and meet/exceed company objectives.
• Stay up-to-date and seek out new opportunities to diversify revenue-generating opportunities in the social space through early adoption and innovation and act as the lead for any new influencer marketing or social commerce integrations.
• Monitor social coverage and track campaign effectiveness, providing regular reports to internal stakeholders.
• Perform competitive analysis, industry research, assessment of best practices, and KPIs in a consistently changing landscape.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

Qualifications:

• Bachelor's degree is required. Directly related work experience will be considered in lieu of degree.
• Minimum of three years of hands-on influencer marketing experience with a skill set in relationship building, strategic planning, and campaign execution is required.
• Experience must include a minimum of one year of Affiliate Marketing experience with a focus on program management.
• Experience with or working knowledge of TikTok Seller Center is strongly preferred.

#LI-Hybrid

EEO: Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. For US Based Roles Only - Base Compensation Range Minimum: USD $68,000.00/Yr. For US Based Roles Only - Base Compensation Range Maximum: USD $78,000.00/Yr. Additional Total Rewards: Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out otterproducts.com/careers/why for more info., Sign on bonus may be considered, if applicable., This position is eligible for the Profit Sharing Program.