```Duties```
- Develop and implement marketing strategies to promote products and services
- Conduct market research to identify target audiences and customer needs
- Create and execute email marketing campaigns to engage and nurture leads
- Utilize marketing automation tools to streamline processes and improve efficiency
- Write compelling copy for various marketing materials, including emails, landing pages, and social media posts
- Analyze marketing data and metrics to measure campaign effectiveness and make data-driven decisions
- Manage digital marketing channels, including social media platforms, websites, and blogs
- Collaborate with cross-functional teams to ensure consistent brand messaging and alignment with business goals
```Qualifications```
- Bachelor's degree in Marketing or a related field
- Proven experience in product management, research, and marketing strategy development
- Proficiency in email marketing platforms and marketing automation tools
- Strong copywriting skills with the ability to create engaging content
- Familiarity with analytics tools to track campaign performance and generate insights
- Knowledge of digital marketing techniques, including social media marketing, content marketing, and SEO
- Experience with Google Analytics and other relevant digital marketing platforms
- Excellent communication skills with the ability to collaborate effectively with internal teams
Note: This job description is intended to provide a general overview of the position. Other duties may be assigned as needed.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- B2B marketing: 2 years (Required)
Ability to Relocate:
- Brooklyn, NY 11236: Relocate before starting work (Required)
Work Location: Hybrid remote in Brooklyn, NY 11236