Head of Private Assets Marketing

Your team responsibilities
The Head of Private Assets Product Marketing plays a leadership role in driving growth for MSCI's business. This highly visible, global role is responsible for leading and driving MSCI's Private Assets Business marketing strategy and activation plan, moving MSCI's overall positioning to be perceived as a multi-asset class investment industry solutions partner. Including Real Assets and Private Capital Solutions (through recently acquired Burgiss), he/she will own the market positioning and differentiation of our Private Assets products and solutions and driving an increasingly enterprise and client-centric view on our go-to-market programs and themes.
As Head of Private Assets Marketing, you lead a team of Product Marketers who are responsible for defining product propositions that deliver outstanding value for our customers and markets. You will develop and implement marketing strategies to drive product awareness, generate demand, and accelerate revenue growth.
This position will partner closely with research and product heads as well as the Client coverage team to develop robust positionings and GTM plans aligned with the business needs. The ideal candidate will be a global powerhouse with a deep client insights knowledge (specifically strong understanding of LPs, GPs, Brokers, as well as endowments, family offices and foundations) to translate into compelling value propositions, taking responsibility for defining and planning the messaging and tools to position MSCI's Private Assets capabilities as innovative and industry-leading solutions. His / her core focus will be to drive differentiation through global initiatives with incisive marketing for increased uptake and market share and profitability through lead generation, upsell and cross-sell strategies.
Reporting to the Chief Marketing Officer, this individual will be joining an organization that has undergone tremendous change in the last three years and is growing at an extraordinary pace driven by product innovation and expansion of client use cases with impressive global marketing, commercial and client teams. Critical to the individual's success is the ability to work across Marketing (within Product Marketing and with Brand & Content Marketing, Digital Marketing, Sales Impact and Communications) and the Research, Product, Commercial and Client Service teams.
What we offer you

• Salary range: $260,000 to $340,000 / year plus eligible for annual bonus
• At MSCI we are passionate about what we do, and we are inspired by our purpose - to power better investment decisions. You'll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.
• Wherever you are located you will find benefits that can help ensure your health and financial security. While they vary by different locations, we offer a broad range of benefits that are part of the value you receive as an MSCI employee.
• Our flexible ways of working will allow you to maximize your potential, and we will empower you with the trust, accountability, and advanced technology to perform at your very best.
• You'll find a purposeful approach to wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our 'Here For You' Employee Assistance Program is available for our employees globally, providing confidential emotional support, financial and legal advice free of charge.

Your key responsibilities
The successful candidate will:

• Oversee the development of product marketing campaigns and strategic initiatives for MSCI's Private Assets businesses, with the aim of driving client sales and retention, working in close collaboration with client coverage (sales), research, product, and marketing teams across MSCI.
• Develop differentiated positioning, messaging, and product-specific content for the Private Assets business. This will be to promote both our investment capabilities across real assets and private markets, comprising new product launches and existing solutions across multiple client segments and regions.
• Define the market opportunity for products, including segmentation and competitive analysis. Create, review, and update the global Private Assets marketing strategy, specific positioning, messaging, content, and sales tools that help to qualify and differentiate offers.
• Provide information with which to understand the attributes and needs of key client segments, use cases, and develops ways to reach each segment with the right value proposition.
• Work with client-facing teams and subject-matter experts to ensure client-feedback, investment insights and responses to sales objections are considered in our client and outcome-focused marketing materials.
• Develop and manage marketing plans to stimulate ongoing revenue growth and to support special events and initiatives, such as new launches.
• Continuously analyze product market dynamics, competitor offerings, and customer feedback to find opportunities for innovation and differentiation.
• Oversee the product retention and upsell/cross-sell product positioning to accelerate product adoption and mitigate cancel/down-sell risk.
• Establishes clear metrics by initiative with aligned KPIs with Product and Sales organization to measure brand building and business impact through acquisition and/or retention targets.
• Direct the work of marketing team members to ensure that it is on-target and meets quality standards. This work includes:
  • Industry and client research
  • Competitive intelligence gathering
  • Message development
  • Media outreach
  • Advertising briefing
  • Content development for the website, sales presentations, marketing collateral and RFP responses
  • Marketing of thought capital (papers, videos, speaking engagements, etc.)
  • Events
• Collaborate with Sales, Consulting and Client Service teams around the world to identify marketing challenges and opportunities and find productive ways to address them.
• Build, develop and mentor an impactful team, encouraging a culture of teamwork across various MSCI Product and Sales teams.
• Work with the CMO and the Finance team to build and manage marketing budgets.

Your skills and experience that will help you excel

• Strategic thinker, with advanced critical thinking/analytical skills; ability to evaluate business challenges and develop solutions to deliver profitable business growth.
• Systemic thinker to drive clarity out of complex realities.
• Adaptable and able to work in a changing, matrix work environment.
• Experience in B2B institutional marketing (pension funds, asset managers, endowments, foundations, and brokers) and financial advisors.
• Experience building and leading Product Marketing in a SaaS organization designing and engaging customer and product propositions.
• Ideally, early years' experience in FMCG acquiring the fundamentals in positioning with a client centric approach.
• Deep understanding of the audiences across the investment ecosystem/value chain.
• Good knowledge of investment strategies and markets, including alternatives, private markets, venture capital, infrastructure, real estate etc.
• A strong understanding of investment management businesses (Institutional), the competitor landscape and the regulatory framework and requirements
• Proven ability to influence and communicate effectively, both verbally and in writing, to executives and a variety of audiences, translating complex initiatives into materials and products that effectively communicate core values and goals.
• Ability to give concise, compelling verbal presentations to senior decision-makers, and to respond quickly and thoughtfully to challenges and pushback in a meeting.
• Ability to handle significant workload with strong project management skills to meet aggressive deadlines.
• Must have an operational ability to effectively perform at all levels of the business with a proven track-record of excellence in engaging and building relationships with executive-level clients.
• Previous success in a similar position at an organization(s) renowned for Marketing and Sales excellence.
• Exceptional leadership abilities, with a track record of successfully leading and developing impactful teams. This role will also be part of the Marketing & Communications function leadership team.
• Experience in agency management and building digital marketing strategies and campaigns.
• Organized, detail-oriented and capable of advancing projects simultaneously.
• Strong management skills across functions including marketing planning, vendor management, presentation skills, and event/budget planning.

How we'll support you

• Our culture of high performance and innovation relies on our people sharing their knowledge and lifting each other up. You'll be surrounded by a collaborative, global network of talented colleagues who will support and inspire you to do the best work of your career.
• We believe new and challenging experiences drive personal growth and innovation. With the right challenges, encouragement, and development support you can shape your own career experience. Career paths are multi-directional, and we encourage and support internal mobility to help you identify new opportunities to progress and take control of your future.
• As a new joiner you'll be enrolled on our Global Orientation interactive learning experience to set you up for success.
• Our tailored learning opportunities will enable you to acquire the skills you need at your own pace, choosing between the courses and certifications best suited to you. Our Learning@MSCI platform coupled with access to LinkedIn Learning Pro will provide you with all the resources you need to accelerate your professional growth.
• At MSCI we act in ways that encourage respect for all voices, ensuring that everyone can be themselves and feel like they are a part of the company. We are intentional about ensuring that everyone is treated fairly and supported with equal opportunities to succeed.
• We have eight MSCI Employee Resource Groups: All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women's Leadership Forum.

About MSCI
MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.
To learn about life at MSCI visit careers.msci.com, follow us on LinkedIn and Glassdoor or join our Talent Community.
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