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The Head of Demand Generation will plan, build and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling and effective marketing revenue strategy for our growing data privacy software solution. You will own delivery of top of the funnel activity, MQL goals, and revenue contribution attributed to marketing. This role reports to the Head of Marketing.
Responsibilities
- Strategy; create and execute multi-channel Demand Generation strategies that are aligned to persona's / audiences and our sales objectives to support pipeline and revenue goals.
- Campaign Management; help construct and bring to life marketing programs, and successfully create and roll-out highly-targeted and broad Demand Generation programs that engage and advance interest across the prospect and customer lifecycle.
- Messaging; be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
- Conversion Rate Optimization; own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable Demand Generation engine. And continually optimize online and offline programs to ensure CAC is in line with ROI goals.
- Stakeholder Management; collaborate with a variety of stakeholders including C-level, sales, marketing, and product.
- Continuous Improvement; always strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
- Analysis; analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.
- Lead Management; understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms (HubSpot) and CRM systems (Salesforce).
Requirements
- Experience in a Demand Generation owner or leadership role, preferably in the B2B enterprise software space.
- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
- Proficiency in marketing automation and CRM software such as HubSpot, Salesforce, Google Analytics and Google Tag Manager.
- Data acquisition and management knowledge to support lead nurturing and outbound programs.
- Highly quantitative with a strong understanding of data.
- A desire to work both at a strategic level and tactically on projects and campaigns.
- Self-motivated and results driven.
$140,000 - $170,000 a year
$140,000 - $170,000 a year
The US Base Salary range for this full-time position is $140,000 - $170,000 + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
About Ketch
We are an early-stage startup looking to disrupt the data privacy and cybersecurity market. Our product delivers technology to help businesses deliver value to consumers while leveraging their data without violating privacy and trust requirements. Our patent-pending innovation combines cryptography, differential privacy, and distributed ledgers, to ensure ownership, and use of consumer data, adhering to regulations by design.
Ketch culture is based on the following values: Passion, Growth, Grit, Collaboration, and Integrity. Our culture oxygenates all of our decision making, everything from who we hire, how we build teams and products and companies, and especially how we treat each other and get work done.
Yes, we have perks, but don't mistake free kombucha with an electrifying work environment, inspiring coworkers, interesting problems, meaningful work, and the opportunity to have an impact!
Location - Remote with a preference for Chicago, IL
As far as location we have a strong preference for a candidate based in Chicago, IL. However, we will consider candidates based in any timezone acorss the US for this role.
We are proud to be an equal opportunity workplace. Individuals seeking employment with us are considered equally and without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
We do not accept resumes from headhunters, placement agencies, or any 3rd parties. All submissions will be considered a gift and no fee will be due.
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