Head Of Content - Remote Opportunity

Futures start here. Where first steps, new friendships, and confident learners are born. At KinderCare Learning Companies, the first and only early childhood education provider recognized with the Gallup Exceptional Workplace Award, we offer a variety of early education and child care options for families. We pave the way for their lifelong learning journey ahead. And we want you to join us in shaping a future we can all be proud to share-in neighborhoods, at work, and in schools nationwide.

At KinderCare Learning Companies, you'll use your skills and expertise to support the work (and fun) that happens in our sites and centers every day. From marketers and strategists to financial analysts and data engineers, and so much more, we're all passionate about crafting a world where children, families, and organizations can thrive. 

This is a phenomenal story, it just hasn't been fully told. That's where you come in. By leading and mentoring a team of Content producers, writers, graphic designers, videographers, freelance employees and external agencies, you'll bring to life the stories of all the amazing things that happen in thousands of classrooms across the country at KinderCare Learning Companies, the largest and most accredited provider of child care and early learning in the US. 

You'll guide the concept and development of customer-focused content assets, that will be deployed in digital, marketing, and family communications channels, showing how the children in our care participate in learning experiences that support every stage of their development and lead the creation of Content that helps families secure a spot in one of our locations; understand how their child is progressing socially, emotionally, and academically; and interact with our brands and our business across our marketing channels. Through it all, you'll tell the heartwarming stories of the emotional bonds we build with families, children, clients, our communities, and one another.

RESPONSIBILITIES:

• Lead, engage and develop an impactful team of creative professionals.
• Manage external partners and agencies to deliver prioritized content.
• Ensure all content reflects a customer-focused, digital-first nature.
• Build meaningful partnerships across the organization to influence and drive brand and messaging consistency.
• Influence others with clear, compelling vision and direction and ensure content aligns with the established standards of each of our brands.
• Participate as an active member of our Leadership Team to guide the Marketing organization.
• Synthesize data, strategic plans, and customer insights into content strategies and assets to fuel digital and analog customer experiences.
• Collaborate with leaders in Growth Marketing and Digital Marketing to ensure content development is aligned to marketing strategies, insights, digital channels, and digital products.
• Ensure performance metrics are understood and achieved by the team.
• Stay plugged into the landscape of technology, content and brand trends and help to identify new ways to connect and engage with different audiences.
• Steward all aspects of visual, voice, messaging, and positioning, while infusing it across digital and in-center channels to engage in each stage of the customer journey.
• Build a digital-first mentality to content creation to ensure that content assets are used appropriately and scalable across digital channels and products.
• Balance business outcomes with content to ensure the right mix of science and emotion.
• Ensure our content is representative of our customers, clients, employees and communities.
• Guide ongoing improvements to brand guidelines, assets, tools and resources.
• Increase efficiencies, timelines, budgets, and productivity and ensure SLAs are met.
• Oversee center design, work closely with our Design & Constructions teams to build cost-efficient and productive locations aligned to brand standards.

• Ten to fifteen years in Marketing leadership.
• Track record in building strong relationships with internal and external partners.
• Skilled in pulling together and collaborating with the business, operations, marketing and senior leadership teams.
• Experience with digital-first content development and implementation.
• Strong understanding of business operations and financials.
• A really great sense of humor!

Our benefits meet you where you are. We're here to help our employees navigate the integration of work and life:

• Know your whole family is supported with discounted child care benefits.
• Breathe easy with medical, dental, and vision benefits for your family (and pets, too!).
• Feel supported in your mental health and personal growth with employee assistance programs.
• Feel great and thrive with access to health and wellness programs, unlimited paid time off and discounts for work necessities, such as cell phones.
• ... and much more.

We operate research-backed, accredited, and customizable programs in more than 2,000 sites and centers across 40 states and the District of Columbia. As we expand, we're matching the needs of more and more families, dynamic work environments, and diverse communities from coast to coast. Because we believe every family deserves access to high-quality child care, no matter who they are or where they live. Every day, you'll help bring this mission to life by building community and delivering exceptional experiences. And if you're anything like us, you'll come for the work, and stay for the people.

KinderCare Learning Companies is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.