Head Of Content

About Our Company
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.
We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver - creating a community for both sports fans and fashion lovers.
The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.
General Position Summary
The Creative Director is responsible for overseeing and developing the visual brand identity and strategy throughout the year. This position works closely with leadership to develop consumer facing content that reflects the strategic priorities and brand voice of the company. This individual should be hands-on, look to innovate the brand, and understand the full range of products, retail outlets, and consumer segments.
Principle Duties and Responsibilities
Team Leadership

• Oversee and manage the marketing design, social media, and photographic studio teams
• Develop skillset of all team members
• Oversee the visual direction for all domestic and international retail outlets (store design, in-store visual merchandise & display, promotional assets including print, seasonal and sales event communications)
• Oversee visual direction for physical and digital communications (social media, email, website)
• Oversee creative campaign/promotion content production (in-house visual photography studio)

Project Leadership

• Lead the design team in group projects and new strategic initiatives
• Develop projects from start to finish and execute through multiple design mediums including in-store POP signage, email templates and other graphics
• Provide creative input and direction during project development
• Produce and oversee quality work in a fast-paced environment meeting deadlines and expectations for quality, creativity and accuracy

Additional Principal Duties and Responsibilities
Design Excellence

• Explore design alternatives, pushing boundaries and executing sophisticated solutions that display awareness of current design trends and techniques
• Influence the organization to continuously innovate
• Monitor consumer trends and look for opportunities to elevate design
• Ensure that designs adhere to brand guidelines and translate into integrated solutions across all media
• Employ graphic design best practices and optimization techniques
• Collaborate with VP of Marketing and leadership to develop, refine, communicate and execute the creative vision for brand strategy
• Streamline and improve marketing processes
• Review, proof, and approve all creative assets to ensure accuracy, brand consistency, compelling style and error free work

Job Required Knowledge & Skills

• Bachelor's degree in graphic design, visual communications, or related degree
• 8-10 years of professional design and marketing leadership experience
• Ability to lead and design creative content creation from concept to completion
• Proficient with Adobe Creative Suite, including Photoshop, InDesign, Illustrator
• Proven organizational skills, creativity, and professionalism
• Solid understanding of design principles, typography, color theory and other relevant design fundamentals used in the print and digital space
• Expert knowledge of print and digital standards
• Proven understanding of photography fundamentals and principles
• Experience with lifestyle photoshoots and video shoots
• Strong desire to push creativity and experiment with new design techniques and processes
• Meticulous attention to detail
• Strong design ability, typographic skills, acute attention to detail and photography expertise.
• Superior interpersonal and verbal communication skills

Additional Job Required Knowledge & Skills

• Works well under pressure and maintains a positive attitude
• Strong work ethic and ability to effectively manage time and projects
• Strong ability to multi-task
• Must be very organized and be able to prioritize and reprioritize assignments as needed
• Creative copywriting experience a bonus

Reports To
Global VP of Marketing
#LI-MA1
EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.
Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.
Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at onboardingsupport@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.
Req ID: 17051
Location: Corporate Office