Growth Marketing Specialist

What We Do
FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.
Why you should join us
Not only do we provide competitive wages, you will also have access to great benefits and employee
discounts. But more importantly, it's a fun environment where we truly enjoy working as a team and
bringing great products to our customers!
If this sounds like something you would love to do, and a place you want to be a part of, get in touch
with us by submitting your application. We look forward to hearing from you!
Position Summary:
The FOX SSG Growth Marketing Specialist will be responsible for the SSG-owned audience & keeping them engaged through the optimization of all marketing communications and automation. With a growth mindset, the position will use lead generation activities & tactics to grow the quality and quantity of our consumer database. Using the acquired consumer-centric intelligence, the Growth Marketing Specialist will implement, maintain & optimize the personalization of the ultimate multi-channel UX automation flow for each segment. Collaborating with eCommerce, Creative and key accounts, this role will balance the needs of various stakeholders through our email, advertising & lead gen channels.
Position Responsibilities:

• Marketing Automation Lead: Implement a smooth consumer-centric user experience with personalized nurturing communication supported by strategic content & timing for all automated touchpoints (ads/email/app).
• Lead Generation: Create and maintain lead generation touchpoints, with a growth mindset for each brand. Implement lead gen activities through the different channels & other external customer points of contact. Lead the change from 3rd party data to 1st party data.
• Audience management: Implement strategic customer segmentation to supply a qualified audience for Marketing automation which will support a full-funnel relationship nurturing strategy.
• Advertising Management: oversee all owned paid efforts for the brandsFrom acquisition to conversion, including re-marketing, create campaigns that aligned with each brand's strategy and optimized our ROI.
• Email Automation: Research and implement email automation best practices for all SSG brands. Review performance periodically and share business growth opportunities.
• Content Strategy: Work with the Brand & Creative team to fill advertising & retention channel needs.
• Performance Reporting: Report on CRM & paid effort + use the insights found through analytics to implement optimization tactics for each brand.
• Benchmarking: Build a strong knowledge of our customers and competition through research and analysis + implement growth opportunities and new emerging trends.
• Growth Strategy: Be the voice and knowledge holder for conversion & retention performances. Review all Marketing Campaign goals with growth and UX performance in mind and implement best practices with each channel owner.
• Global Growth: Work with our International Marketing team to adapt all learnings and growth strategies to their market. Highlight all campaigns with subsidiaries' adaptation opportunities & work together with them to adapt it to their region.

Specific Knowledge, Skills, Abilities and Competencies:

• Strong Digital Marketing background, working on multiple brands with different UX goals.
• Developed data-driven approach & Google analytics knowledge
• Proven writing skills with experience writing in different brand voices and tones.
• Computer proficient, with the ability to learn and leverage new programs.
• Shopify experience (good asset)

Position Qualifications:
Education:

• Bachelor of Business Administration with a concentration in Digital Marketing or similar, preferred

Experience:

• 3+ years' experience working in a digital marketing team or digital agency.

Work Environment and Physical Requirements:

• Office environment
• Work-related travel up to 10% of time.
• Vision abilities to write, read and work in an office

Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs' essential functions.
FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions -including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs - on merit and the principles of equal employment opportunity.
Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan (US) or RRSP (CAN) with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.