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Form of workMpls.St.Paul Magazine is searching for a creative, driven, and business development-oriented marketing professional to join our team. This role is pivotal in shaping our revenue growth strategy. As one of the largest media companies in Minnesota, we offer the opportunity to work with seasoned leaders who value the entrepreneurial spirit.
Your Impact:
You will work directly with the business development team, contributing to our efforts to grow advertising revenue. This fast-paced environment offers exciting opportunities to take calculated risks and showcase your skills. This role is ideal for someone who wants to roll up their sleeves, dig in and drive marketing innovation to support sales growth.
Key Responsibilities:
Business Development:
- Develop and implement strategies to generate leads and accelerate the sales pipeline.
- Utilize tactics, including custom landing pages, webinars, digital marketing, and in-person B2B events.
- Maintain and enhance marketing automation systems.
- Create compelling value propositions and innovative content plans to engage both current clients and drive new lead generation opportunities.
CRM Management:
- Develop and manage smart target lists following best practices.
- Analyze and communicate campaign performance to sales leadership, optimizing programs.
- Manage CRM vendor relationships.
- Serve as the resident expert for our CRM for our team staying up to date on new features and making implementation recommendations based on critical knowledge.
Marketing:
- Work with sales leaders to develop and execute a comprehensive Growth Marketing strategy.
- In coordination with our Creative Services Team develop and execute promotional, sales collateral, and other marketing tactics through completion
- Ideate and execute demand generation plans via marketing automation, social, and other digital efforts.
- Create inspiring B2B content, such as case studies, landing pages, and testimonials.
- Utilize mediums like copy, data, and video to engage current and future advertisers.
- Maintain and enhance marketing automation systems.
- Develop and execute promotional, sales collateral, and other marketing tactics through completion.
- Create and analyze market reports using tools like Nielsen Scarborough.
- Manage reporting for marketing campaigns to assess performance and business impact.
Management:
- Lead and mentor the Sales Support group, including the Client Relations Specialist and sales intern.
Minimum Qualifications:
- 5+ years of experience within sales marketing operations with in-depth knowledge of CRM systems and their integration into marketing strategies.
- Experience using HubSpot or another email marketing platform.
- Tech-savvy and data-oriented.
- Requires a high level of creativity and resourcefulness.
- Eager to learn new systems while supporting critical business processes.
- Thrives in cross-functional teams and is a quick learner.
- Must have strong analytical, problem-solving, negotiation, verbal and written communication, and math skills.
- Must have strong relationship-building, leadership, and presentation skills.
- Must be able to manage multiple products.
About Us:
Mpls.St.Paul Magazine
Two cities separated by one mighty river. Mpls.St.Paul has played a role as an indispensable voice in the story of our community for 50 years. Our stewardship approach is a mix of dynamic editorial that’s part archivist and keeper of the local tales -- as well as a curator of what’s new and next. In recent years the Twin Cities has reconnected with a shared narrative -- we’ve embraced our heritage and our place on the national map as the North. We celebrate our maker roots, our farming roots, our cultural diversity, our significant entrepreneurial footprint, and land of 10,000 lakes. Readers trust and rely on Mpls.St.Paul to connect them with the local landscape and find the best -- artisans, retailors, chefs, thought leaders, innovators, and change agents shaping where our cities continue to evolve.
MSP Communications is an equal opportunity employer and values diversity.
