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Form of workJob Description
ABOUT THIS JOB
We are seeking a PPC Manager to oversee and enhance our pay-per-click advertising campaigns, specifically focusing on the Auto Insurance sector. The ideal candidate will have a solid understanding of search engine marketing (SEM), including search engine optimization (SEO), and be adept in analytics and number crunching. The goal is to maximize our online marketing ROI.
RESPONSIBILITIES
Develop and execute effective paid search strategies tailored for Auto Insurance.
Launch and optimize PPC campaigns, focusing on platforms like Google AdWords, specifically for Auto Insurance services.Monitor and manage search platform accounts and budgets.
Select relevant keywords and target appropriate audience segments for Auto Insurance.
Adjust bids to improve ROI and track performance through KPIs.
Produce insightful reports and dashboards for management.
Create compelling and concise ad copy.
Innovate by suggesting and developing new campaigns across multiple channels.
Maintain relationships with PPC ad platforms and vendors, and explore ways to minimize click fraud.
Stay updated with PPC and SEM trends, especially in the Auto Insurance industry.
REQUIRED KNOWLEDGE & SKILLS
Proven experience as a PPC Manager, preferably in the Auto Insurance or related financial services sector.
Strong skills in data analysis and reporting.
Familiarity with Google AdWords, Bing, and other relevant platforms.
Knowledge of SEO and digital marketing concepts.
Proficiency in analytics tools (Google Analytics, Tableau, WebTrends).
Basic understanding of HTML and XML.
Proficiency in MS Office, especially Excel.
Excellent communication skills, both written and verbal.
Strong analytical and mathematical skills.
BSc/BA in Marketing, Digital Media, or a related field. AdWords certification is an advantage.
Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, flexible schedule, catered lunch, coffee, tea and snacks, reward system, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth. For more information about our company please visit https://trendcapital.com/.
