Global Consumer Insight Manager, Global Menu Strategy

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements - check them out here!

While most of us are working remote during COVID-19, we're excited to get back to our state-of-the-art headquarters in the booming West Loop of downtown Chicago! It's set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Sample future items in our Test Kitchen
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement!

This Global Insights Manager is expected to provide impactful consumer and marketplace insights to use in the strategic development of Global Menu initiatives. This person will be expected to provide relevant analysis, insights and foresight to understand and drive performance of the business. This person must represent the consumer voice captured from various methodologies (primary consumer research studies along with internal data and various external, syndicated sources) and should be able to share results via storytelling communication.

More specifically, this role should:

• Be a trusted strategic thought partner to the Global Menu Strategy team
• Provide ongoing consumer input, compelling stories and standard methodologies to inspire, influence and facilitate decision making in the area of McDonald’s Menu Strategy
• Act as a “center of perfection” for Insights partners across the McDonald’s system to share standard methodologies and foster an environment of shared learning

Principal Accountabilities

Be a Partner to the Global Menu Strategy Team

• Support Global Menu team by analyzing category growth trends and identifying business opportunities and prioritization of menu initiatives
• Develop and implement international research from development of the brief to delivery of recommendations, in partnership with internal stakeholders and key agency partners, on time and in budget. Lead and coordinate with the appropriate Countries Insights lead
• Use qualitative and quantitative research approaches across various countries to uncover insights on customers and competition, which lead to actionable recommendations for profitable menu initiatives
• Consult on core product and new product development research protocols with Global Menu team as well as country Menu teams
• Compile key findings into appropriate storytelling communications for key audiences including executive management, Global team, Markets & cross functional teams (written & in person presentation)
• Work with Business Insights team and other internal partners on reporting
• Provide meaningful analysis, insights and foresight to understand and drive performance of the business

Act as a “Center of Excellence”, and become the “go to” person

• Grow our foundation/knowledge by constantly identifying insights through in-depth understanding & ongoing observations, listening, and reading
• Review and summarize multiple sources of both primary and secondary insight/data across several countries and/or studies to develop an understanding of consumers and categories
• Stay on edge with the latest research innovative approaches as well as consumer trends/needs, Network with specialists in the field to develop perspectives as well as current and emerging research and methods

Active participation in Monthly Consumer Insight council involving Insight leads from Global and Countries

• Confirmed experience in a consumer Insight role within clients side preferably
• Bachelors or Master’s degree or equivalent work experience
• Strong analytics skills and capable of mining data
• Prior history in food research and familiar with a syndicated panel or sales data (eg. NPD/Crest, Nielsen, …) is a plus

Attributes

The ideal candidate is a proactive, strategic, solutions-focused leader with the following attributes:

• Clearly sees the stories within data patterns and brings them to life to drive impactful insights while retaining the integrity of the research
• Good business knowledge with a proven ability to understand business strategy and how to use research and analysis as a mechanism to drive that strategy
• Comfortable discussing results and interpretations of research from multiple sources and perspectives for a variety of audiences, including leadership
• Forward-thinking and flexible in the face of change and readily reduces complexity in decision making across teams, functions and partners inside and outside of McDonald’s
• Comfortable juggling multiple projects and the needs and expectations of multiple partners.
• Passionate about the consumers, and driving consumer-centric decision

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.