Franchise Marketing Manager

At 16 Handles, our mission is to create moments of happiness by sharing the world’s best-tasting desserts, centered around quality, self expression, and fun. These values have helped make us New York City’s leading soft serve and frozen yogurt brand, and one of the fastest growing dessert franchises in the USA.

16 Handles is Growing! We are searching for a motivated person to assist our existing and future franchise partners. We are a successful upscale frozen yogurt and soft serve brand based in NYC. We have 30 existing locations with 15 more under development in other states- including Florida, South Carolina, and Texas. We believe that excellent products, passionate people, and hard work have made us successful, and we'd like to expand our team with like-minded people.

Position Overview:

Your role would including traditional and unconventional advertising, generating and managing brand partnerships, working with developers to increase online sales conversions, PR and Social Media agency management, generating trendsetting marketing campaigns, and the implementation of cutting-edge marketing software. You will collaborate with both corporate, franchise, and store-level teams to achieve our marketing objectives.

Key Responsibilities:

• Advertising and Marketing Strategy: Develop and execute marketing strategies, including traditional and unconventional advertising campaigns, to maintain and enhance brand relevance including building brand awareness in new territories.
• Local Marketing Plans: Work closely with store operators to develop and execute customized local marketing plans that align with corporate strategies.
• Coordinate Brand Partnerships: Help up create meaningful partnerships with like-minded brands and execute viral marketing. Past partnerships include HBO, Oatly, Juniors, Broadway, and more!
• Online sales: Lead copy and content changes, and work with designers, to create customer flows to increase lifetime value of e-commerce customers, including integrations between Klavio and Shopify.

Qualifications:

• 5 years of expeirence in a agency or simular company.
• Preferrably experience working with a F&B franchise
• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency in marketing software and analytics tools- Facebook ads, Google ads, Yext, Shopify, Klavio, etc.
• Proven experience in marketing operations, including advertising, PR, and social media management.
• Strong project management skills with the ability to manage multiple projects simultaneously from Creative idea to Execution.
• Creative self-starter with excellent communication and leadership skills.

What We Offer:

• Opportunities for fast career growth in an expanding company.
• A dynamic and collaborative work environment with a hybrid team and open access to office space in Midtown NYC.
• Medical Insurance

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to Relocate:

• New York, NY 10016: Relocate before starting work (Required)

Work Location: In person