Job Description Field Marketer - Per Diem
Diva Multicare Services Inc. is looking for a seasoned marketer to build and grow our census and brand.
The Business Development department manages the day-to-day sales efforts of the business and is responsible for:
- The Field Marketer will be participating in developing and executing a marketing plan to meet or exceed monthly, quarterly, and annual growth targets.
- The Field Marketer will be demonstrating a thorough and complete knowledge of the agency including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies.
- Identifying, evaluating, and prioritizing potential referral sources within the agency’s territory and surrounding area.
- Establishing and maintaining professional relationships with all referral sources, including but not limited to the following: hospitals, independent living facilities, assisted living facilities, sub-acute rehabilitation facilities, skilled nursing facilities, skilled home health care agencies, hospice providers, and physicians/nurse practitioners.
- Establishing and maintaining brand awareness through referral source contacts, conferences, and community education efforts.
- Representing the agency and its services in a professional, competent and responsive manner.
Skills
- Proven work experience as a Marketing.
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
- Understanding of web design
- Excellent communication skills (verbal and written)
- Strong analytical skills
- Team management skills
- BSc degree in Marketing or relevant field preferred
Job Type: Contract
Pay: $22.81 per hour
Schedule:
- Choose your own hours
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 5 years (Preferred)
Ability to Relocate:
- New York, NY: Relocate before starting work (Required)
Work Location: On the road