Events Manager

Benzinga is looking for an experienced, growth-minded Events Manager to join our live events team. The ideal candidate will have 5–10 years experience organizing large live events.

What you'll be doing:

• Develop comprehensive marketing strategies to drive attendance and sponsorship leads for our events.
• Craft persuasive copywriting to increase event ticket sales and revenue generation.
• Manage event registration processes and ensure high audience participation.
• Implement multi-channel campaigns and digital funnels to maximize event visibility and reach.
• Optimize event websites for improved search engine visibility and user experience.
• Coordinate social media campaigns to raise awareness and engagement for our events.
• Collaborate with designers and web developers to create engaging digital experiences for virtual attendees.
• Monetize post-event content effectively, ensuring a seamless user experience.
• Enhance customer acquisition, engagement, purchase, and retention through data-driven strategies.
• Monitor campaign performance and track KPIs to draw insightful conclusions and adjust marketing tactics accordingly.
• Test and diversify marketing channels to scale customer growth both online and offline.
• Contribute to strategic growth planning with data-driven insights and experience-based estimations.
• Conduct market research and analysis to identify new growth opportunities and develop innovative business strategies.
• Analyze customer data to provide insights into business trends and drive deeper engagement.
• Undertake any other duties as required to ensure the success of our events.

Stuff you need to get this gig:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in event management and marketing.
• Strong copywriting and communication skills.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and problem-solving abilities.
• Excellent project management skills with attention to detail.
• Ability to thrive in a fast-paced environment and meet tight deadlines.
• Team player with the capacity to collaborate effectively across departments.
• Prior experience in the retail or trading industry is a plus.

Cover Letter (required):

• Provide an overview-document of an event you organized / managed. Include performance metrics (registrations, attendance, sponsors, speakers)