Engagement Strategy Director

Summary

Engagement Strategy Director

 

At our Company, we grow People, Brands, and Businesses! We are seeking a highly talented Engagement Strategy Director in our Retail Experiential division to deliver compelling business-building shopper and retail insight for an exciting new account with a major retailer. As the Engagement Strategy Director, your responsibilities will be to lead a team to work side-by-side with the Marketing and Merchant side of this retailer to generate innovative, data-driven and thought-provoking insights that are used to shape the marketing strategies and marketing plans that will attract top brands in the Consumer Product Goods' industry.

 

The Engagement Strategy Director is to contribute at a senior level to the strategic planning partnership between internal client service and creative and assigned clients.  The role of the Engagement Strategy Director, is to identify opportunities, help solidify objectives, apply analysis and develop insights for key businesses as assigned. They are also responsible for the supervision and professional development of strategic planning team associates. The goal is to build a strategic voice within the agency /client team through a higher level of strategic abilities.

 

Bring your skills and build your career with the marketing division of the Company, where our focus is on influencing buyer behavior and driving sales through shopper marketing, experiential marketing, in-store event services and more.  We form close relationships with leading brands and retailers that matter most. Apply today!

 

What we offer:

• Full-Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time-Off

Responsibilities:

• Partner with Account Service and Creative Teams to identify client needs about competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications.
• Lead and author presentations, independently as well in collaboration, that demonstrate the ability to "connect the dots" of research, data, and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs and breakthrough creative.
• Interface with clients and client marketing research groups to promote and build deeper client partnership in order to and advance INs connectivity across client departments as well as to garner access to client specific resources and information for marketing use.
• Provide supervision to the strategic planning staff at the Supervisor level and below.
• Lead ongoing process improvements, including the identification of new resources and operational systems to best manage strategic planning, insight and data requests from clients.

Qualifications:

• Bachelor's Degree in Business, Marketing, Communications or equivalent job-related experience required
• 10+ years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing building strategy
• A clear understanding of and ownership of the creative development process
• Adept at analyzing IRI, Nielsen, and other syndicated research data tools to translate Intel into actionable marketing plans
• Previous direct client interaction and account management experience
• Previous experience in managing and developing teams of 2+ associates

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Position Summary

 

The Director Strategic Planning is to contribute at a senior level to the strategic planning partnership between internal client service and creative and assigned clients.  The role of the Director, Strategic Planning, is to identify opportunities, help solidify objectives, apply analysis and develop insights for key businesses as assigned. They are also responsible for the supervision and professional development of strategic planning team associates.  The goal of the Director is to build a strategic voice within the agency /client team through a higher level of strategic abilities.

 

Essential Job Duties and Responsibilities

• Partner with Account Service and Creative Teams to identify client needs with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications. Provide recommended levels of resourcing to support client planning efforts.
• Lead and author presentations, independently as well in collaboration, that demonstrate the ability to "connect the dots" of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs and breakthrough creative.
• Interface with clients and client marketing research groups to promote and build deeper client partnership in order to and advance marketing connectivity across client departments as well as to garner access to client specific resources and information for marketing use.
• Provide supervision to the strategic planning staff at the Supervisor level and below. Responsibilities include working closely with staff to provide support and direction. Daily supervisory duties include staffing, performance management process, and oversee daily work to ensure clients' needs are being met.
• Lead ongoing process improvements, including the identification of new resources and operational systems to best manage strategic planning, insight and data requests from clients.

Supervisory Responsibilities

 

Direct Reports

 

Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

 

Indirect Reports

 

May delegate work of others and provide guidance, direction and mentoring to indirect reports

 

Travel and/or Driving Requirements

• Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
• Travel up to 15%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

 

Education Level: (Required) Bachelor's Degree or equivalent experience

                                     

Field of Study/Area of Experience:  Business, Marketing, Communications or equivalent job-related experience

• 10+ years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing building strategy
• Clear understanding of and ownership of the creative development process
• Adept at analyzing IRI, Nielsen, and other syndicated research data tools in order to translate Intel into actionable marketing plans
• Previous direct client interaction and account management experience
• Previous experience in managing and developing teams of 2+ associates

Skills, Knowledge and Abilities

• Analytical and research Skills
• Ability to exercise sound judgment
• Ability to visualize and plan objectives and goals strategically
• Strong written communication and verbal communication skills
• Ability to make oral presentations
• Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
• Ability to direct, lead, coach, and develop people
• Good interpersonal skills
• Skill in supervising to include delegating responsibility, training and evaluating performance
• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
• Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Environmental & Physical Requirements

 

Office / Sedentary Requirements

 

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

 

Additional Information Regarding The Company Job Duties and Job Descriptions

 

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. 

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Employment Type: FULL_TIME