Email Marketing Specialist

Greetings, email aficionados!

Do you see email campaigns as more than just messages in an inbox? Are you passionate about transforming mundane emails into captivating experiences that leave recipients clicking for more? If so, you're exactly who we're looking for!

We're on the hunt for someone with a flair for creativity, an eye for detail, and a knack for storytelling through email. In this role, you'll have the opportunity to shape our Email Marketing strategy, design visually stunning campaigns, and analyze performance metrics to optimize our impact.

So, if you're ready to unleash your inner email rockstar and join a team that values innovation, collaboration, hit us up!

Job Purpose:

The Email Marketing Specialist is responsible for developing, implementing, and managing Email Marketing campaigns to promote DATRON products or services. This role requires a strong understanding of Email Marketing best practices, segmentation strategies, lead generation and analytics to drive engagement and conversions.

Your Responsibilities Will Include:

Campaign Strategy and Execution:

• Develop and execute Email Marketing campaigns aligned with business objectives.
• Create engaging content and design to boost engagement and conversions.
• Use segmentation to tailor messages to specific audience segments.
• Conduct A/B testing to enhance performance.

Email Automation and Workflow Management:

• Set up and manage email automation workflows.
• Monitor email deliverability and maintain sender reputation.
• Ensure timely deployment of emails and address technical issues.

Performance Tracking and Analysis:

• Track KPIs like open rates, click-through rates, and revenue.
• Analyze campaign data for insights and areas of improvement.
• Provide actionable recommendations to optimize performance.

List Management and Growth:

• Manage email subscriber lists, including segmentation and hygiene.
• Implement strategies for list growth, like lead generation campaigns.
• Collaborate with the marketing team to integrate email with other channels.

What We Need From You:

• Bachelor's degree in marketing, business administration, or a related field.
• 3+ years’ experience in lead generation, preferably in a B2B environment.
• 3+ years’ experience in Email Marketing.
• Experience with HTML
• Experience with photo editing.
• Strong understanding of lead generation techniques, tools, and best practices.
• Excellent communication and interpersonal skills, with the ability to engage and build rapport with prospects.
• Results-driven mindset with a focus on achieving and exceeding targets.
• Analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in CRM software and lead management systems. Salesforce and Pardot experience preferred.
• Ability to work independently and collaboratively in a fast-paced environment.
• Adaptability and willingness to learn and implement new strategies and technologies.

What DATRON Brings To The Table:

DATRON will provide you with a competitive benefit package including Medical, Dental and Vision Insurance, Life and Disability Insurance, PTO, 11 Paid Holidays, and 401k with company match. Hot lunches are served daily in our own café with free soda/coffee and a game room to unwind.

Who We Are:

DATRON Dynamics provides world-class manufacturing solutions that optimize machine workflows from prototype to production. Top manufacturing companies around the world rely on our German-engineered technology to be productive and competitive. With thousands of installations worldwide, DATRON has built a strong reputation for providing outstanding service and support. At DATRON, we pride ourselves on our employee-centric culture that prioritizes the personal and professional development of our team.

An Equal Opportunity Employer:

Datron Dynamics Inc. believes that all persons are entitled to equal employment opportunity. The Company will not discriminate or tolerate discrimination against any employee or applicant because of race, color, creed, religion, genetic information, sex, sexual orientation, national origin, age, status with regard to public assistance, marital or veteran status, disability or any other characteristic protected by local, state or federal law. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship, including recruitment, hiring, training, promotion, transfer, discipline, layoff, recall and termination. Disabled applicants may request any reasonable accommodation needed to enable them to complete the application process.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Salesforce: 1 year (Preferred)
• Pardot: 1 year (Preferred)
• Lead generation: 3 years (Required)
• Email marketing: 3 years (Required)
• HTML: 2 years (Required)
• Photo editing: 2 years (Required)

Work Location: Hybrid remote in Milford, NH 03055